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Definitely Different Dental Videos Do Well With Prospects

You can read any number of opinions on what makes a great dental video. A single dental video may get you some new patients, but it’s the sum total of your videos  – all of your online videos taken together – that will help you get all the new dental patients you need to grow your practice. If you think about it, that just makes sense. Your dental prospects have different needs and wants. They’re not all looking for the same information. They are looking for a dentist they can trust. That trust is what all of your dental videos, yours and your patients, need to inspire ...

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Where the Dental Profits Go

I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in the U.S. The 2014 article noted that “From 2002 to 2012 there was an increase in the percentage of total receipts accounted for by dental firms with 20 employees or more – from 15.7 percent to 20.1 percent. The percentage of total receipts accounted for by the smallest dental firms (0 to 4 employees) fell from 19.9 percent to 16.0 percent.” Basically, larger dental firms took a chunk ...

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“Explainer” Videos: Scaring Patients Away Since Forever

Dentists using video on their websites are getting great results. Patient testimonials are the most effective ways to get potential patients to trust that you can solve their problems. But putting the dentist on camera also yields big dividends. Our company, SmartBox Web Marketing, has made a name for itself because of our fantastic use of video. Not only is the quality of our video significantly higher than our competitors, but we have always been ahead of the curve on content. That’s because video done well is so effective. But one type of video is overused – and not just ...

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Keep Them Watching: A 3-step Formula for Your Videos

Here is why video is important to you and the growth of your dental practice: Video is worth 1.8 million words per minute, according to Forrester Research. Video allows a prospect to get to know you before ever meeting you. Videos allow your patients to tell your story and sing your praises, establishing social proof on your behalf. So what’s the problem? According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or less. You’ll lose about one-third of your viewers by 30 seconds, 45% by 1 minute and almost 60% by two minutes. ...

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Dental Video Testimonials: Benefit from Their Tremendous Impact

If a picture is worth a thousand words, what’s a video worth? Try 1.8 million words per minute, according to Forrester research. That’s a staggering idea; could video really be that impactful compared to text? The short answer is, “Yes.” And that has profound implications for marketing your dental practice. In fact, I believe video is the single biggest difference between dentists who get patients and dentists who get the patients they want. I cannot overstate how important video is when reaching out to potential patients. Patients can hear your voice, see your personality ...

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Shocking Statistics About Video’s Effectiveness
video, dental video, video marketing

I am a huge proponent of video. I include it in all of our marketing packages for clients, and I use it all over our SmartBox Web Marketing website. So I wondered if a picture is worth 1,000 words, how many words is video worth? According to Dr. James McQuivey of Forrester Research, the answer is 1.8 million. One video is worth more than dozens of articles, books and websites. There are plenty of reasons for this, of course. Think about all the messages you receive when you can see something as opposed to reading it. That’s why novels that take days or weeks to read can be turned into ...

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3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson. So in the case of dentistry, a potential client is 70 percent sure whether he or she is going to see a dentist about his or her problem, whether that is missing teeth, trouble chewing, denture problems or whatever. It’s not just about whether that patient is going to see ...

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3 Easy Things That Will Get You More Press Coverage

You want more legitimate press to drive your search engine rankings through the roof? A new report from America’s journalists tells you how. I want to follow-up the last blog about using real content to drive up you search engine results rankings. I didn’t originally intend to have this topic here today, but I just saw this new report and it really fits in with this topic. So in case you missed it yesterday, dentists who are using real content meant for real people, not search engines, will flourish under Google’s new Hummingbird search algorithm. One way to do this is with press ...

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Memorial Day 2012: Alaskan Killer Whales & Fishing Lures

What does Colin do in his free time? Spending time with his wife (who's expecting in December), cookouts with the family, spending time outdoors... On Memorial Day that meant grilling some short ribs and Amanda's twice baked potatoes... and last summer, that meant a fishing journey to Alaska. Here's his story of a lifetime. How close have you been to a Killer Whale? No, I'm not talking about at the zoo looking through twelve inches of bullet-proof glass... I mean in the wild WILD outdoors? Yeah the postcard pictures and YouTube videos look pretty cool, but imagine this: You're on ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.