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Appoint Every Possible New Dental Patient Caller

Your practice marketing might be awesome in getting prospects to pick up the phone. But what happens when those prospects call for an appointment? Every prospect that calls your office but isn’t appointed is a waste of your marketing funds. And there are few dental practices that can afford to throw away money. If you’re like almost all dentists, you believe that your front office does a great job appointing every new patient caller. And you may well be right … but how do you know? After all, you’re hopefully spending the vast majority of your time in your operatories, making ...

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Where Your Dental Marketing Dollars Are Wasted

The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While an increasing number of prospects book their first appointment online, the vast majority still pick up the phone and call your practice. That first point of contact is the make-or-break moment for your marketing. Every new prospect that calls your office but isn’t appointed is a complete waste of your marketing investment. Let’s Give The Front Office Its Due Dentists hire front ...

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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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The SmartBox Challenge is Live!

Dentists don’t like to believe it, but they lose far many more prospects than they need to at the primary point of contact with their practice … the phone. Every prospect that calls the practice but isn’t appointed is a waste of dentists’ marketing dollars. SmartBox has decided to something about that problem for our dentists. The SmartBox Challenge directly incentivizes front office staff to appoint as many new patient callers as possible. And it doesn’t cost our dentists one dime. Here’s how it works. We’ve created a level playing field for practices of all sizes and ...

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When the Phone Isn’t Your Dental Practice’s Friend

Unless your dental practice is different than the vast majority of practices, what follows may be hard to hear. You front desk is almost certainly costing you big bucks. That’s not a claim to be made lightly. Almost without exception, dentists swear that their front desk staff walk on water when it comes to appointing new prospects. But the data that SmartBox has collected from our Elite level dentists indicate that rather than walking on water, most phone answerers are lucky not to sink. Our data, compiled through recorded incoming phone calls to those practices and analyzed by ...

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint every new patient caller. The reality is that not all new patient callers are ready to book an appointment. They may be after more information about your practice. They may be sounding out your staff and what they can expect from their visit. They may be looking for ...

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Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast majority of dentists firmly believe that their phone answerers do a great job appointing new patients. Our data, gathered from an entire quarter of phone calls to our Elite level dentists, tell a very different story. We provide our exclusive ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.