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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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The SmartBox Challenge is Live!

Dentists don’t like to believe it, but they lose far many more prospects than they need to at the primary point of contact with their practice … the phone. Every prospect that calls the practice but isn’t appointed is a waste of dentists’ marketing dollars. SmartBox has decided to something about that problem for our dentists. The SmartBox Challenge directly incentivizes front office staff to appoint as many new patient callers as possible. And it doesn’t cost our dentists one dime. Here’s how it works. We’ve created a level playing field for practices of all sizes and ...

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When the Phone Isn’t Your Dental Practice’s Friend

Unless your dental practice is different than the vast majority of practices, what follows may be hard to hear. You front desk is almost certainly costing you big bucks. That’s not a claim to be made lightly. Almost without exception, dentists swear that their front desk staff walk on water when it comes to appointing new prospects. But the data that SmartBox has collected from our Elite level dentists indicate that rather than walking on water, most phone answerers are lucky not to sink. Our data, compiled through recorded incoming phone calls to those practices and analyzed by ...

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What’s Up With Dental Practice Phone Answerers?

SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite level dentists’ practices for an entire quarter. We have a dedicated Call Quality Analyst Team who reviews and rates the interaction between phone answerers and prospects. The results were not what we were expecting. Oh, our Elite dentists were rocking it when it came to new dental patients each month. But there were a great many more prospects who weren’t appointed. And the number of ...

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint every new patient caller. The reality is that not all new patient callers are ready to book an appointment. They may be after more information about your practice. They may be sounding out your staff and what they can expect from their visit. They may be looking for ...

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Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast majority of dentists firmly believe that their phone answerers do a great job appointing new patients. Our data, gathered from an entire quarter of phone calls to our Elite level dentists, tell a very different story. We provide our exclusive ...

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Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures won’t be motivated by a $50 off coupon. People who need cleanings, fillings, or light dental bonding, will be. Most dental practices rely on a stream of those low value patients plus a comparative handful of higher-value ...

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Why Are You STILL Wasting Dental Marketing Dollars

Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring that return is a hit-or-miss proposition for most dentists. Research has shown that dental patients are very poor at recalling how they found your practice. That means that you can’t know with any certainty which parts of your marketing are returning a lot of new patients, and which parts aren’t. You’re throwing away money on marketing that’s not working or not working well ...

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How Dentists Throw Away Marketing Money

It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can handle. It’s still true, though. Research shows that dental patients are very bad at recalling where they heard of your practice. In particular, they’re very unreliable when remembering the one ad or piece of your marketing that influenced them to call for an appointment. You can get around this to some extent if you offer a discounted first appointment if your new patient ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.