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When the Phone Isn’t Your Dental Practice’s Friend

Unless your dental practice is different than the vast majority of practices, what follows may be hard to hear. You front desk is almost certainly costing you big bucks. That’s not a claim to be made lightly. Almost without exception, dentists swear that their front desk staff walk on water when it comes to appointing new prospects. But the data that SmartBox has collected from our Elite level dentists indicate that rather than walking on water, most phone answerers are lucky not to sink. Our data, compiled through recorded incoming phone calls to those practices and analyzed by ...

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What’s Up With Dental Practice Phone Answerers?

SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite level dentists’ practices for an entire quarter. We have a dedicated Call Quality Analyst Team who reviews and rates the interaction between phone answerers and prospects. The results were not what we were expecting. Oh, our Elite dentists were rocking it when it came to new dental patients each month. But there were a great many more prospects who weren’t appointed. And the number of ...

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint every new patient caller. The reality is that not all new patient callers are ready to book an appointment. They may be after more information about your practice. They may be sounding out your staff and what they can expect from their visit. They may be looking for ...

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Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast majority of dentists firmly believe that their phone answerers do a great job appointing new patients. Our data, gathered from an entire quarter of phone calls to our Elite level dentists, tell a very different story. We provide our exclusive ...

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Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures won’t be motivated by a $50 off coupon. People who need cleanings, fillings, or light dental bonding, will be. Most dental practices rely on a stream of those low value patients plus a comparative handful of higher-value ...

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Why Are You STILL Wasting Dental Marketing Dollars

Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring that return is a hit-or-miss proposition for most dentists. Research has shown that dental patients are very poor at recalling how they found your practice. That means that you can’t know with any certainty which parts of your marketing are returning a lot of new patients, and which parts aren’t. You’re throwing away money on marketing that’s not working or not working well ...

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How Dentists Throw Away Marketing Money

It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can handle. It’s still true, though. Research shows that dental patients are very bad at recalling where they heard of your practice. In particular, they’re very unreliable when remembering the one ad or piece of your marketing that influenced them to call for an appointment. You can get around this to some extent if you offer a discounted first appointment if your new patient ...

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Your New Dental Patients May Be Dropping Like Flies

An astounding number of dentists over-estimate their new patient phone call conversion rates. You might be one of them, and if you are, it’s costing you a lot of money. This is not to suggest that your phone answering staff are less than professional. It’s to confirm that your staff are human and as subject to human failings as the rest of us. There are any number of ways that a new patient phone call can go wrong. At SmartBox Web Marketing, we have a dedicated team of Call Quality Analysts who listen to every recorded new patient call, every month, for every one of our dentists. ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.