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What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age. Any dentist who doesn’t have those general testimonials on his or her website would be viewed with suspicion. But while that type of testimonial is necessary, it’s not sufficient. General testimonials are exactly worthless ...

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Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay, and refer to grow your practice and fund your retirement. Part of the reason you’re catching the wrong “fish” is that you’re probably using the wrong bait. The vast majority of dentists market their practices on price, specials, ...

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Dental Video Testimonial Disasters

Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away in droves. Testimonial videos vary widely in their quality. That includes quality of picture, sound, the patients’ actual testimonial delivery, and relevance to other patients. Picture and Sound Today, dentists can produce video testimonials of reasonable picture and sound quality by using something like a GoPro camera. Smartphone videos are barely adequate, if that; the tiny ...

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Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend zero time teaching you how to market your practice. So, it should come as no surprise that most dentists market like most other dentists, and that’s the problem. Unless you’re in a subspecialty, you’re basically marketing the same ...

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Where the Dental Profits Go

I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in the U.S. The 2014 article noted that “From 2002 to 2012 there was an increase in the percentage of total receipts accounted for by dental firms with 20 employees or more – from 15.7 percent to 20.1 percent. The percentage of total receipts accounted for by the smallest dental firms (0 to 4 employees) fell from 19.9 percent to 16.0 percent.” Basically, larger dental firms took a chunk ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.