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What Are Your Patients And Prospects Saying About You Online?

Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions, that are now instantly available online to thousands of people. It’s a massive understatement to say that online reviews impact dentists’ new patient attraction efforts and dentists ignore this brave new online world at their peril. Stars, Words, Decisions As crucial as online reviews are to your marketing efforts, your prospects may never see them. The “star” rating ...

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What’s Your Dental Practice’s Online Reputation?

Prior to the advent of the internet, people found dentists through Yellow Pages ads or word-of-mouth recommendations from family and friends. Oh, how things have changed since that simpler time. Today’s dental prospects overwhelmingly begin their search for a dentist online – more than 90 percent fire up their phones, laptops, pads, or desktops as the first step. And practically all of those people read online reviews before making a decision. Research has shown that people trust online reviews just as much as they trust personal recommendations. Dentists who don’t pay close ...

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Is Your Dental Practice Positioned For Success?

The economy is booming by all reports: growth is near three percent, wages are up, taxes are down, and the stock market is booming. There’s an old saying – when times are tough, you need to market. When times are good, you really need to market. Savvy dentists will position their practices for maximum success during this near-record run of growth. How Hard Do You Really Want To Work? Dentistry isn’t a commodity even though many patients treat it like one. There’s only so much of you and your staff to go around, and when your appointments are booked, they’re booked. If ...

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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay, and refer to grow your practice and fund your retirement. Part of the reason you’re catching the wrong “fish” is that you’re probably using the wrong bait. The vast majority of dentists market their practices on price, specials, ...

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Is the New Word-of-Mouth Advertising Killing Your Dental Practice?

How often do you get new dental pages from your Yellow Pages ad? The traditional means of dental marketing – YP ads, newspaper ads, and postcard campaigns – just won’t cut it in today’s wired (and wireless) world. The overwhelming majority of dental prospects are looking for a dentist online. In part, that’s due to the convenience offered by mobile search. More importantly, online has taken over because it offers access to far more information about you  and your practice than has ever been possible before. Your prospects are (hopefully) perusing your website, possibly ...

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Why Your Dental Reviews Aren’t 5-Stars

Here’s some good news-bad-news for dentists: According to an August, 2016 article, over 9 in 10 consumers read online reviews, and 40% of those consumers read a mere one to three reviews before making a decision. But the single biggest factor in the decisions of consumers who read online reviews is the “star” rating. The star rating is a big deal for dentists. A large company with thousands of reviews can probably get away with less than perfect online ratings. Dental practices typically have dozens of reviews, and with such a comparatively small number every review counts. If your ...

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The Kiss of Death for Dental Practices

You may have the best clinical “chops” in the business. But if the word on the Internet “street” is that patients are uncomfortable with you and your practice, you won’t see many new dental patients. The single thing that can wreck your marketing campaign is a less-than-stellar online reputation. Thanks to social media, it’s likely that most people today have more impersonal relationships than they do personal relationships. And, thanks to social media, disgruntled patients can reach more prospective patients than has ever been possible. And that could be the kiss of ...

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“Postcard” Marketing for Dentists: Wish You Were Here?

Remember when your friends or relatives used to snail-mail picture postcards from their vacation destinations? In addition to a breathtaking or funny picture, almost all of them included the line, “Wish You Were Here.” And, a few lines from the sender about how great the resort or getaway was. Or, the fact that it rained the entire time, the food was lousy, and the staff was rude. Today, people are much more likely to send selfies attached to a text message, but the principle still holds: people who find something they really like and enjoy are likely to share with others. The same ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.