“Non-Specialty” Dental Specialists: Texas Court Changes the Playing Field

In January, a Texas court ruled that dentists who have bona fide credentialing in a specialty area not recognized as such by the ADA can advertise themselves as specialists. According to the ADA, the suit was brought by the American Academy of Orofacial Pain, the American Society of Dental Anesthesiologists, the American Academy of Implant Dentistry and the American Academy of Oral Medicine. In response to requests for summary judgment during the pre-trial phase, the U.S. District Court for the Western District of Texas found that the Texas Dental Board’s advertising regulations ...

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Are You a “Legendary” Dentist?

George Herman Ruth Jr., whom you probably know as Babe Ruth, is still considered by many to be the greatest baseball player of all time. You have probably heard about Babe Ruth’s “called shot” in the 1932 World Series against the Chicago Cubs. Ruth, down two strikes in Game 3 of the series, allegedly pointed to the outfield stands before sending the ball out. There’s a great video about the “called shot” that you can find on YouTube at this link: This is an iconic moment that is a legend that may not EVEN BE TRUE! The important thing is that ...

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Take the Long View With Your Marketing

In the world of patient attraction, taking the long view is the way to win. Think of those dentists you know who can’t see past today. They’re so worried about collections for this month and doing everything they can in their power to increase them, they have no attention left for thinking about next month... or the next. Dentists like that are stuck on a hamster wheel that never stops. Because just when they manage to get through this month, the next month shows up and they get to do it all over again. If you want to attract the patients you want, you need to take a different ...

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It’s a “Right” Numbers Game

Measuring numbers in your practice isn’t enough – you need to watch the right numbers. Lots of dentists spend too much money on numbers that truly don’t matter, like Facebook “Likes,” Twitter “Followers” and Google PageRank. You can focus all day long on these numbers, but they don’t mean you’re ever going to get a new patient because of them. We help focus your vision on knowing and improving the numbers that matter … the ones that will actually lead to more and better patients. Phone call tracking is the missing link between your marketing and your ...

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The Single Biggest Difference Between You and Multimillionaire Dentists

If you haven’t heard of Dr. David Moffet, you really should learn more about him. I think he’s a good example that many dentists could follow. Dr. Moffet started a practice making $120K per year in a low-income suburb of Sydney, Australia, and grew it into a $3 million annual business. In fact, he sold his practice and now makes his living marketing a practice-enhancement plan. That’s a 2500 percent increase in collections, and I’m sure that qualifies as a success in just about everybody’s minds. I think a lot of what he says makes sense. I’m not here to shill for his ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.