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The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as, “Tried and found guilty.” Your online newsletter offers opportunities for success and failure. The most common causes of failure are: Not considering your audience Poorly or variably written articles Too much text, not enough graphics Inferior production values Not Considering Your Audience To be effective, your newsletter articles have to engage your readers. ...Read More