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Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be incredibly important and useful. But over one-third of your patients and prospects won’t open open the email unless you “hook” them with the subject line. If your email campaigns aren’t getting the kind of response you need, the first place to look is at your email ...Read More