6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you can do to get more regular readership and have a greater impact with your dental blog. With that in mind, here are six tips to make your blog a winner. Content still rules. It’s the rare prospect who will read a dental blog for entertainment. Your ...

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Dental Marketing Shouldn’t Be All About Dentistry

Do you know someone who’s not interested in anything except for their specialty? Or their hobby? Or a political cause? If so, the odds are that you don’t want to spend a lot of time around them. No matter how interesting a certain subject might be to specialists, it wears thin pretty fast to the rest of us. That’s why your dental marketing should be about more than dentistry. You might think that you’d be losing audience by not focusing on what your followers want. The truth is that you’re likely to appeal to a broader audience than you can reach by focusing only on ...

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Dental Practice Blogging: 6 Pitfalls to Avoid

Dental practice blogs can be great vehicles for keeping your name in front of the patient population, for keeping your patients informed, and for increasing your search engine page ranking. Not to mention hopefully leading to new patient conversions. That’s when dental practice blogs are done right. However, there are a number of mistakes that dentists can make on their dental practice blogs that can turn off and turn away prospective patients. Let's take a look at six pitfalls that can snare the new blogger and, over time, even the savviest marketing dental blogger. Writing ...

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Establishing Your Authority as an Expert Online

Your website can show prospects that you are the expert who can solve their problems. First, let me make something clear: Just because you have your degree, have a practice and have a website does NOT make prospective patients think you are an expert. People want proof – or at least what they perceive as proof – that you are an expert. How can you give them that proof? Here are 5 ways you can show that you are an expert on your website. Post evidence from third parties that you are an expert. This could be a citation in a journal; a quote in a newspaper or TV news story; or ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.