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I'm going to start a new series on how dentists can use persuasion to get more clients today. I recently read the multi-million selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, so I was really excited to get to listen to him on a webcast. He is the foremost expert in the world on persuasion and has worked with some of the biggest companies in the world. Plus Dr. Cialdini uses research to back up what he says; it's not just psychobabble. In this installment, I'm going to give you an overview of Cialdini's six key principles of influence. We'll see how they ...Read More