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I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental school. Not only that, marketing wasn’t on the curriculum. Not only is a traditional advertising approach annoying to dentists, its value is questionable. Dentists advertise on price, specials, coupons, and availability. So does every other dentist ...Read More