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One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a book. Before you stop reading this article, because there’s no way on earth that you’d have the time, let me reassure you that the entire process is a great deal easier than you might think. A well-written book with your name, picture, and bio on it is an excellent lure for new dental patients. It immediately establishes you as an expert and gives them a reason to trust and to choose ...Read More