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Declare Your Independence From Bad Dental Marketing

Happy Fourth of July, one day in advance. Historically and culturally, tomorrow is a big deal for the United States and, indirectly, much of the rest of the world. Democracy never really caught on until America declared its independence from England and fought for and won the right to determine its own affairs. Once our fledgling Republic was up and running for a while, it served as the inspiration for countries around the world. What does this have to do with dentistry? The Fourth of July is the anniversary of organized, successful resistance to tyranny. There’s another sort-of ...

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Dentists Should Work Less And Enjoy Life More

Done right, dentistry is a great profession. In fact, it’s continually ranked as one of the two best professions in the United States. There are too many dentists who are working too hard for too long for too little who might have trouble believing that ranking. Dental practices nationwide are under a lot of pressure from corporate dentistry, declining insurance reimbursements, and increased overall competition. Too many in dentists vying for the same pool of prospects in a given market depresses prices. Dentists typically seem a stream of relatively low case-value patients who are ...

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The Time to Turn Your Dental Practice Around is Now

You’re undoubtedly aware of the forces pressuring dental practices these days. Corporate dentistry, new dental school graduates, increased competition, declining insurance reimbursements, the prospect of dental therapists – the list goes on. You might be feeling the impact of those factors on your practice. It wouldn’t be surprising if your practice growth curve has flattened, or if you’re having to work longer and harder to make your goals. It would be nice to think that things are going to get better for dentists on their own, but that’s not going to happen. The forces in ...

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Dentists Shouldn’t Have Disappointing Retirements

When you think about it, dentistry is a considerable gamble accompanied by a heck of a lot of hard work. Becoming a dentist requires four long years in dental school that results in hundreds of thousands of dollars in school debt. After that, entrepreneurial dentists usually have to borrow hundreds of thousands more to open a practice. And then come the long hours, days, weeks months, and years hunched over the dental chairs. And even more hours handling the thousand and one tasks required to run a small business. There’s no doubt that being a small business owner is a very demanding ...

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Dominate Your Dental Market

Dental competition is at a level never seen before. Dentists who compete for new patients the same was as the other practices in their market are getting fewer and fewer new patients. The ones who are getting enough new patients are spending more and more on their marketing. Doing the same thing with your marketing as everybody else puts you firmly in the “just another dentist” category. Your prospects have no reason to choose you to solve their dental problems – except price, insurance acceptance, and availability. That probably sounds “normal” to you, and that’s a ...

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How Resilient Is Your Dental Practice?

The failure rate of dental practices in the U.S. is very low – around 2%. But the odds are fairly good that quite a few of those dentists in the 2% didn’t see the end coming soon enough. That “sudden stop” is something that dentists should make every effort to avoid, and the best way to do that is to build resilience into your dental practice. The time to begin those efforts is now, because there are some indicators on the horizon that you can’t afford to ignore. On The Horizon There are four enormous forces that have the potential to sweep away everything you’ve worked ...

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Delta’s Latest Outrageous Shenanigans

Delta Dental is the widely-acknowledged “800-pound gorilla” of the dental insurance market. And as the old joke goes, an 800-pound gorilla sits wherever he wants. Delta certainly has that kind of arrogance. The insurance company isn’t exactly known for its warm and fuzzy embrace of dental patients. Or dentists, for that matter. And in its quest for more and more profit, Delta has done some objectionable things and taken serious heat for them. But Delta’s latest missteps are beyond the pale. On August 9, ADA President Gary L. Roberts and ADA Executive Director Dr. Kathleen ...

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Are You Battening Down Your Dental Practice’s Hatches?
Are You Battening Down Your Dental Practice’s Hatches?

There’s a storm coming for dentists like nothing you’ve ever seen before. Dentists who prepare will survive and some will even thrive. Those who don’t prepare risk the future of their livelihood. Those are strong statements that demand strong proof. The proof is already out there, but very few people have put the different elements together to have a clear understanding of the dangers. The are four major economic forces that are already impacting dentistry to a considerable extent. When those forces merge, and they will, only the best-prepared dental practices will weather the ...

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Some Not-So-Good News for Dentists

There’s probably not a practicing dentist in the U.S. who wasn’t impacted by the Great Recession. On average, practices took about a 7 percent hit to their collections. The impact was far greater for some dentists, many of whom were forced to delay their retirement and work much longer than they had anticipated. You might think that another recession of that magnitude couldn’t happen again any time soon. You’d be wrong, and you need to be prepared before it happens. When the subprime mortgage market collapsed, it took the economy with it. A sharp increase in the unemployment ...

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Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund a comfortable retirement. That shouldn’t happen, but the reasons why dentists retire broke are obvious to the informed observer. However, in almost all cases, those reasons aren’t what you would think. Wrong Approach, Wrong ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.