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Dominate Your Dental Market

Dental competition is at a level never seen before. Dentists who compete for new patients the same was as the other practices in their market are getting fewer and fewer new patients. The ones who are getting enough new patients are spending more and more on their marketing. Doing the same thing with your marketing as everybody else puts you firmly in the “just another dentist” category. Your prospects have no reason to choose you to solve their dental problems – except price, insurance acceptance, and availability. That probably sounds “normal” to you, and that’s a ...

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How Resilient Is Your Dental Practice?

The failure rate of dental practices in the U.S. is very low – around 2%. But the odds are fairly good that quite a few of those dentists in the 2% didn’t see the end coming soon enough. That “sudden stop” is something that dentists should make every effort to avoid, and the best way to do that is to build resilience into your dental practice. The time to begin those efforts is now, because there are some indicators on the horizon that you can’t afford to ignore. On The Horizon There are four enormous forces that have the potential to sweep away everything you’ve worked ...

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Delta’s Latest Outrageous Shenanigans

Delta Dental is the widely-acknowledged “800-pound gorilla” of the dental insurance market. And as the old joke goes, an 800-pound gorilla sits wherever he wants. Delta certainly has that kind of arrogance. The insurance company isn’t exactly known for its warm and fuzzy embrace of dental patients. Or dentists, for that matter. And in its quest for more and more profit, Delta has done some objectionable things and taken serious heat for them. But Delta’s latest missteps are beyond the pale. On August 9, ADA President Gary L. Roberts and ADA Executive Director Dr. Kathleen ...

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Are You Battening Down Your Dental Practice’s Hatches?
Are You Battening Down Your Dental Practice’s Hatches?

There’s a storm coming for dentists like nothing you’ve ever seen before. Dentists who prepare will survive and some will even thrive. Those who don’t prepare risk the future of their livelihood. Those are strong statements that demand strong proof. The proof is already out there, but very few people have put the different elements together to have a clear understanding of the dangers. The are four major economic forces that are already impacting dentistry to a considerable extent. When those forces merge, and they will, only the best-prepared dental practices will weather the ...

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Some Not-So-Good News for Dentists

There’s probably not a practicing dentist in the U.S. who wasn’t impacted by the Great Recession. On average, practices took about a 7 percent hit to their collections. The impact was far greater for some dentists, many of whom were forced to delay their retirement and work much longer than they had anticipated. You might think that another recession of that magnitude couldn’t happen again any time soon. You’d be wrong, and you need to be prepared before it happens. When the subprime mortgage market collapsed, it took the economy with it. A sharp increase in the unemployment ...

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Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund a comfortable retirement. That shouldn’t happen, but the reasons why dentists retire broke are obvious to the informed observer. However, in almost all cases, those reasons aren’t what you would think. Wrong Approach, Wrong ...

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Your Dental Practice Isn’t Prepared

If the Great Recession of 2009 taught us anything, it’s that dental practices aren’t immune from macroeconomic trends. Far from it, in fact. Dental practices have only begun to make up the lost revenue from people deferring and canceling appointments, or opting for less expensive solutions to their dental problems. There’s another recession coming, and this time it won’t be alone. Your practice almost certainly isn’t ready, and if it’s going to survive you need to take action now. Economic uncertainty leading to another recession is one of four forces that can erase ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.