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Gallup produced a report last year called “The Myth of Social Media,” summarizing the results from more than 18,000 personal interviews about the influence social media has on their purchasing decisions. 62 percent of people said it has NO INFLUENCE AT ALL. Only 5 percent said social media has a great deal of influence. 30 percent said it has some influence. Now you might be asking yourself, but what about these digital natives, people in the mid-30s and below who grew up with the Internet? Forty-eight percent of those millennials said social media has no influence on their ...Read More