Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

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When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level that your prospects will easily understand. Add in the fact that producing online content doesn’t directly make dentists any money and it’s no wonder that websites are often a “fire and forget” project for dental practices. In today’s ...

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Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered to be largely interchangeable. Patients have no reason to choose one dentist over another except for price, insurance, and/or availability. Content marketing, done well, takes the dentist out of the “herd” and establishes him or her as an ...

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6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you can do to get more regular readership and have a greater impact with your dental blog. With that in mind, here are six tips to make your blog a winner. Content still rules. It’s the rare prospect who will read a dental blog for entertainment. Your ...

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Dental Marketing Shouldn’t Be All About Dentistry

Do you know someone who’s not interested in anything except for their specialty? Or their hobby? Or a political cause? If so, the odds are that you don’t want to spend a lot of time around them. No matter how interesting a certain subject might be to specialists, it wears thin pretty fast to the rest of us. That’s why your dental marketing should be about more than dentistry. You might think that you’d be losing audience by not focusing on what your followers want. The truth is that you’re likely to appeal to a broader audience than you can reach by focusing only on ...

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So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices. The article notes that of the companies surveyed, nearly 60 percent took six month to get their software fully implemented. Another 17 percent took one year. The problem appears to be the complexity of ...

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7 Must-Do’s for Your Dental Social Media Writing

Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or magazine. People expect to spend some time reading those. It’s another to read something online, where most people are looking for information quickly. If you don’t grab their attention right off the bat, and keep it, they’ll move on. With that in mind, here are 7 writing must-do’s for your dental blog or other social media. Keep it short and simple. People’s ...

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What’s Missing in Your Dental Marketing?

The practice of dentistry isn’t what it used to be, and neither is marketing your practice. Consider how many solo or group dental practices are in your market today compared to even five years ago. Unless you’re in a rural area, the odds are that you’re facing a lot more competition than than you used to. And if corporate dentistry is making inroads in your market, you’ve got an even tougher challenge. All of your competitors are advertising where you do: in your newspaper(s), on radio and/or TV, on outdoor boards, in your new dental prospects’ mailboxes via direct mail, and ...

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Google’s Not-so-Dentist-Friendly Mobile Algorithm

An article in reported that Google rolled out the second version of its mobile-friendly algorithm in mid-May. Mobile-friendly websites might have seen a boost in their search rankings as a result of the roll-out, everything else being equal. However, the algorithm does a page-by-page search and ranking, so full indexing takes time. The potential downside to the roll-out is that if your website or other online content isn’t fully mobile-compatible, you’re likely to take, or have taken, a hit. The emphasis on mobile search isn’t new; I’ve been writing about ...

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Broaden Your Social Media Reach

Sometimes your dental marketing hits a plateau. You have several months where you’re not seeing any increase in new patients. The phone’s not ringing as much as you’d like in spite of your local advertising. You’re putting out good content on your social media but not gaining many followers or getting many comments. If that’s happened or is happening to your practice, you can gain considerable ground by thinking outside dentistry. All dentistry is local, and the patients you hope to attract live within or near your community. Local matters, matter. Devoting a portion of your ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.