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Dental e-newsletters are a staple of most dentists’ marketing these days. They’re popular with a broad range of patients and potential patients. E-newsletters usually contain a mix of general interest and dentistry articles together with fun, interesting photos. That makes sense if you’re like most general practice doctors, because you want to appeal to as broad a range of patients as possible. There’s a general consensus that what I described above is the ideal mix for an e-newsletter. It’s making your marketing into a “multi-tool,” so to speak. Multi-tools are handy to ...Read More