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What Will Your Dental Practice Sell For?

There are very, very few dentists who practice for their entire lives. More often, some dentists have a good long run of 30 or 40 years before easing into retirement. For others, running a dental practice only lasts 15 or 20 years before they’re looking for a buyer for their practice. Regardless, when the time comes for you, will your practice sell for enough to finance your retirement or your next business venture? If you’re marketing your practice like most dentists, maybe not. It doesn’t matter how long your timeline might be, the time is now to begin prepping your practice for ...

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When Dental Retirement Can’t Come Too Soon

You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a joy to practice. After all, it consistently ranks in the top 2 best professions in the United States. So, if you’re yearning for retirement before your time, something has gone seriously wrong with your practice of dentistry. What Seems To Be The Problem? Dentists are usually unhappy for two reasons – they’re not being challenged, or they’re not making enough money. ...

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Why You Shouldn’t Be the Hardest-Working Dentist in Town

There’s a belief in the U.S and other countries that hard work is the key to success. While there are certainly industries where that’s true, dentistry isn’t one of them. Dentists are an elite group providing elite, often life-changing services. There’s absolutely no reason why dentistry should be reduced to a “grind it out” formula for success. And yet, that’s the approach that far too many dentists still take. That’s a shame, because SmartBox has proven that there’s a far better way to succeed in dentistry. Work Richer, Not Harder The key to making more money ...

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You Catch the “Fish” That Will Take Your Dental Bait

People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices the way that dentists have for decades. They offer low prices, specials, and discounts. Those are the bait, or the lure, in their marketing. And just as with fishing, only a certain type of patient will bite. That type of prospect is generally price-driven, insurance-driven, or a one-and-done patient with relatively low case value. But when it comes to attracting the new patients you need ...

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Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a problem when you’re trying to attract higher-value cases. The fact that you’re a dentist does nothing to differentiate you from any other dentist. You can’t count on completion of postgraduate training to help you stand out. The vast majority ...

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Why Aren’t You Enough for Your Dental Practice?

Do you have days when you feel like you’re on a treadmill? There’s that “running as fast as I can to stay in one place” sensation. You’re seeing 15 or 20 patients a day, you’re working as hard as you can, and you’re not really getting anywhere. Your bank account is hovering around the same figure. You’re not able to increase your retirement savings the way you’d like. You may not be able to give your staff the kind of raises they deserve without scrimping somewhere else. I know from talking with thousands of dentists that feeling like you’re not getting anywhere ...

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Enhance Your Dental Patients’ Experience to Win

What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those who are primarily price- and insurance-driven, and those who aren’t. That second group has the patients you need to grow your practice and succeed. There are many people in the U.S. population with the discretionary income to choose a dentist based on their expectations of a superior outcome, which includes a superior patient experience. That’s a crucial distinction in these ...

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Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend zero time teaching you how to market your practice. So, it should come as no surprise that most dentists market like most other dentists, and that’s the problem. Unless you’re in a subspecialty, you’re basically marketing the same ...

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The Last Refuge is the Last Place Dentists Should Go

Even dentists who have been in practice for years can be assailed by self-doubt. All it takes is a series of bad months to have them doubting their marketing practices and even their competence as business owners. When that happens, there’s an all-too natural tendency to run for cover. Unfortunately, that’s the last thing dentists should do. “Cover,” for dentists, is to begin cutting their prices in hopes of getting more patients through the door. What happens when you cut prices? Your competitors take notice, and they begin cut prices to match you. Then you have to cut yours ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.