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Dentists Who Don’t Do Follow-up Right Lose Prospects

Barring dental emergencies, the decision to choose a dentist is rarely a snap decision. Google has noted that people consult an average of 10.4 online sources of information before making a buying decision. When it comes to selecting someone to solve their dental problems, it’s not surprising that most prospects are going to do considerably more research than that average before making a decision. If you’re going to get your share, and maybe more, of the prospects in your market, you have to remain in front of them until they’re ready to choose. People who visit your website once ...

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So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices. The article notes that of the companies surveyed, nearly 60 percent took six month to get their software fully implemented. Another 17 percent took one year. The problem appears to be the complexity of ...

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Cosmetic Dentistry: A “Bright” Future for Dentists?

If you’re a dentist in general practice, cosmetic dentistry can significantly boost your collections. Each year, Americans spend about  $1.4 billion for tooth whitening products and procedures. Leaving out toothpaste and OTC whiteners, what does that mean for you? It means a lot of potential revenue, because the average cosmetic dentistry patient will spend some $5000 to $6000 on procedures to improve their smile. Let’s face it: that’s a LOT of fillings. And, since you’re typically not dealing with an insurance company, there’s no need to discount your prices. The ...

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The Four Pillars of Online Marketing Success, Part 2

In my last post, I covered the reasons why dentists need to focus their marketing efforts online, and the first two Pillars of the patient attraction system: attraction and conversion. Let’s continue. Follow-Up:  Stay in front of prospects If you’re a GP and you deal with volume, follow-up is less important than giving prospective patients your hours, location and price. Follow-up really matters when you look at large-case, elective dentistry. As transaction size increases, so does the amount of required trust to make that sale. Before someone spends $10,000-$20,000 in their ...

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Chasing the Wild Goose for Dental Patients

“Drip marketing” has been around for a very long time. At one time, it was a new thing that got a lot of people excited. If you’re not familiar with the term, it’s extremely straightforward. The “drip” is what your marketing does as it enters the world of your prospect. You don’t have to be pushy when you use drip marketing. You don’t even have to have particularly good marketing. Because the very fact of your ability to keep “dripping” without stopping will set you apart from just about every other dentist out there. Drip marketing is pretty exciting. And it should ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.