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Cosmetic Dentistry: A “Bright” Future for Dentists?

If you’re a dentist in general practice, cosmetic dentistry can significantly boost your collections. Each year, Americans spend about  $1.4 billion for tooth whitening products and procedures. Leaving out toothpaste and OTC whiteners, what does that mean for you? It means a lot of potential revenue, because the average cosmetic dentistry patient will spend some $5000 to $6000 on procedures to improve their smile. Let’s face it: that’s a LOT of fillings. And, since you’re typically not dealing with an insurance company, there’s no need to discount your prices. The ...

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