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In today’s wired world, dental prospects overwhelmingly begin their search for dentist online. Even if a prospect receives a word-of-mouth referral, she or he will almost certainly go online to read about the dentist and the practice, and to check out the reviews and testimonials. However: if your website doesn’t deliver a seamless user experience; doesn’t provide and emphasize the solutions to prospects’ problems; and doesn’t give them compelling reasons to choose you instead of another dentist, they’ll leave and they won’t return. In almost all markets, prospects are ...Read More