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Lawrence Hyde

Senior Marketing Writer
Lawrence Hyde, Senior Marketing Writer at Smartbox Web Marketing

I’ve always written. During my other career, I had two short self-help workbooks published for people in recovery from addiction. They must have printed too many, because they’re still trying to sell the things.

What do you get when you combine a former psychotherapist with 16 years as a copywriter?

After some 20 years of providing psychotherapy and chemical dependency services, Lawrence Hyde jumped ship and pursued his other passion: writing.

“I’ve always written,” he said. “During my other career, I had two short self-help workbooks published for people in recovery from addiction. They must have printed too many, because they’re still trying to sell the things.”

Given his background, Lawrence Hyde brings a unique and valuable perspective to marketing. “I learned in my ‘former life’ how to zero in on the right things to motivate my clients. What fascinates me are finding the right words, the right mental images, to appeal to different audiences and move them to take action: to decide, to call, to buy.”

His current career has included a number of years as a writer/producer of videos and TV and radio spots and a stint as on-air talent, portraying “Nebraska Bill” for the former Nebraska Department of Travel & Tourism. Both roles had their ups and downs.

“Frankly,” he admits, “if I never have to do another auto dealership spot, I’ll be a happy man. And I do NOT want to repeat standing in a canoe, wearing full buckskins and a hat, and trying to rope a float with steer horns attached.”

Lawrence Hyde lives in Evansville, Indiana, with his wife, Neva, a registered nurse. They enjoy attending festivals, camping, and (intermittently) his lifelong love of really awful puns … which he keeps firmly in check most of the time.

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