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As a dentist, you don’t want marketing or websites or SEO, You want MORE AND BETTER PATIENTS in your chair. At SmartBox we know how to dominate your market area to make that happen.
To know SmartBox, you have to know founder and CEO Colin Receveur, the dynamo that powers this marketing machine. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood.
Colin’s experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. Colin’s experience goes back to when he was a 7-year-old boy helping in his father’s dental office, filing records for a nickel apiece.
He worked almost every day in his father’s office – and spent almost every night on the family’s Compaq computer (remember those?) in the early morning hours learning how to design and code websites in the Internet’s infancy.
Though his dad is a dentist, Colin’s mom was a top sales executive with a Fortune 100 healthcare organization. So it was only natural for him to want to monetize his interest in websites.
“In the 8th grade, my mom became concerned how I came into several hundred dollars monthly, and she worried I was into ‘something bad,’” Colin said. “I was doing affiliate marketing, selling banner advertising space on my website and getting commission checks!”
Colin’s love of websites only grew from there. He launched a business designing websites for local businesses as a sophomore in high school (all while still working in his dad’s practice). As a junior, he was asked to lead his high school’s initiative to develop a school website. During that project, he gave several presentations to the school board.
Ultimately, he combined all of his loves into SmartBox. He built his father’s first website in 1997. By 2006 he had joined forces with major consultants to service their clients’ patient attraction needs. SmartBox now works with more than 550 dentists on three continents. And while Colin would be crazy to have a marketing agency that doesn’t market itself, SmartBox’s largest source of new dentists comes from referrals and professional partnerships.
“My background in dentistry, working in the office from a young age, managing my dad’s and hundreds of other practices, gives me a unique perspective into what dentists really want and how to leverage the tools available to help them reach their goals,” Colin said.
While it’s not unusual to receive an email from Colin Receveur at 5:30 in the morning, it’s not just because he’s a workaholic. His kids – Benjamin, Emma, and Adelyn – are early risers too, and that helps dad get an early jump on the day.
When Colin’s not working with clients, he’s a voracious reader of non-fiction, especially books on business and marketing. But don’t think Colin is all work and no play.
Colin loves to scuba dive shipwrecks, collect shot glasses from everywhere he travels, and learn about World War II. Both of Colin’s grandfathers served in the big one, one as a paratrooper and the other as a medic who landed on Iwo Jima.
Since this makes Colin sound like he can leap tall buildings in a single bound, it’s only fitting that his favorite superhero is Superman. But there is no hiding his secret identity as a man who can get you more of the patients who want faster than a speeding bullet.
“Many marketing firms just get marketing. Website design firms know how to design pretty websites. SEO firms can do SEO. The problem is, when all you have is a hammer, every problem starts to look like a nail,” Colin said. “As a dentist, you don’t want marketing or websites or SEO, You want MORE AND BETTER PATIENTS in your chair. At SmartBox we know how to dominate your market area to make that happen.”