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As a dentist, you don’t want marketing or websites or SEO, You want NEW PATIENTS in your chair. At SmartBox we know how to maximize every tool to make that happen.
To know SmartBox, you have to know founder and CEO Colin Receveur, the dynamo that powers this marketing machine. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood.
Colin’s experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. No, Colin’s experience goes back to when he was a 7-year-old boy helping in his father’s dental office, filing records for a nickel apiece.
He worked almost every day in his father’s office – and spent almost every night on the family’s Compaq computer (remember those?) in the early morning hours learning how to design and code websites in the Internet’s infancy.
Though his dad is a dentist, Colin’s mom was a top sales executive with a Fortune 100 healthcare organization. So it was only natural for him to want to monetize his interest in websites.
“In the 8th grade, my mom became concerned how I came into several hundred dollars, and she worried I was into ‘something bad,’” Colin Receveur said. “I was doing affiliate marketing, selling banner advertising space on my website and getting commission checks!”
Colin’s love of websites only grew from there. He launched a business designing websites for local businesses as a sophomore in high school (all while still working in his dad’s practice).
Ultimately, he combined all of his loves into SmartBox. He built his father’s first website in 1997. By 2006 he had partnered with Dr. James McAnally to service his Elite clients’ web-marketing needs, and in 2010 began working with Dr. Michael Abernathy and his clients. SmartBox now works with more than 450 dentists on three continents.
“My background in dentistry, working in the office from a young age, managing my dad’s and hundreds of other practices, gives me a unique perspective into what dentists really want and how to leverage the tools available to help them reach their goals,” Colin Receveur said.
While it’s not unusual to receive an email from Colin Receveur at 5:30 in the morning, it’s not just because he’s a workaholic. His young son Benjamin is an early riser – and that helps dad get an early jump on the day.
When Colin’s not working with clients, he’s a voracious reader of non-fiction, especially books on marketing. But don’t think Colin is all work and no play.
Colin loves to scuba dive shipwrecks, collect shot glasses (which he started at the precocious age of 10) and learn about World War II. Both of Colin’s grandfathers served in the big one, one as a paratrooper and the other as a medic who landed on Iwo Jima.
Since this makes Colin Receveur sound like he can leap tall buildings in a single bound, it’s only fitting that his favorite superhero is Superman. But there is no hiding his secret identity as a man who can get you more of the clients you want faster than a speeding bullet.
“Many marketing firms just get marketing. Website design firms know how to design pretty websites. SEO firms can do SEO. The problem is, when all you have is a hammer, every problem starts to look like a nail,” Colin Receveur said. “As a dentist, you don’t want marketing or websites or SEO, You want NEW PATIENTS in your chair. At SmartBox we know how to maximize every tool to make that happen.”