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The great part about my job is that I can connect a dentist with a marketing system that can literally quadruple their practice. I love turning struggling dentists into rockstar dentists who will thrive for years to come.
You don’t become one the fastest-growing companies in the country without an Alex. After joining SmartBox as the second full-time hire as a videographer, Alex has now taken the helm as the company’s vice president of demand generation.
As vice president of demand generation, Alex steers the company’s marketing vision and strategy and manages a senior writing team that implements marketing campaigns to show dentists how SmartBox can bring them more and better patients. Alex’s pragmatic and creative approach help him in overseeing all inbound marketing, outbound marketing, content development, business development, and marketing budgeting.
Alex has cultivated relationships with the leading dental publications and trade magazines while using sophisticated digital marketing tactics to reach a larger dental audience.
“There are literally thousands of dentists across the country who are perfect for our trademarked Patient Attraction System™ — whether they have one office or several,” Alex said. “The great part about my job is that I can connect a dentist with a marketing system that can literally quadruple their practice. I love turning struggling dentists into rockstar dentists who will thrive for years to come.”
Alex began his career at SmartBox as supervisor of the company’s in-house video team. He has spent much of his career behind the camera, crafting compelling stories to allow SmartBox dentists to bring their video presence and web marketing to new heights.
Before joining SmartBox, Alex work for big brand names such as Microplane, Nestlé, and Meijer. He has worked in Europe and North America.
Alex is a former basketball player at Morehead State University, where he was named Outstanding Student in Electronic Media Production. Despite earning his bachelor’s degree in Electronic Media Production, Alex said his education isn’t over.