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Here is a sobering fact out promoting your dental practice online with a website: It takes work. Sorry, but the truth is that a website still requires viewers to be effective. That means you must drive traffic to it.
There are a number of ways to do this. First is with proper SEO or search engine optimization. This is the process by where not only does your website show up in organic searches by Mr. or Mrs. Prospective Patient, it shows up at the right time and for the right people. Content is king and through blogs you can create content to match your audience and keywords.
If you fancy yourself as somewhat of an author you can also promote your site through the use of articles. Not only can you post your articles on article sites for others to view your expertise, the article sites will allow you to add links to your website. Putting a list of articles on your website with links to the article site creates a two way communication system. Search engines like that and your website ranking will climb.
You can also drive traffic to your site using social media and Pay per Click advertising. These methods can all be done on a local level. Finally there is email. One simple trick very few dentists use is to place a guest book on the front desk. Ask for email addresses of current patients. Use these addresses to build a list you can email for promotions, news or highlight expertise featured on your website.
The point is that a website by itself won’t do you a lot of good. But a website with traffic driven locally and organically or with emails will make you an internet celebrity.