SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #2

Does Your SEO Provider Guarantee SEO / Organic Placement?

Guaranteed search engine results page (SERP) placement is something that many SEO providers tout. When you choose a dedicated search engine optimization company to handle your online marketing, you may get the result you’re after or you may not. Like all other marketing providers, SEO firms vary in the skill and thoroughness of their efforts.

Here’s something that an SEO company probably won’t tell you: Whenever a new website Is launched, even at the same URL, it takes time for the search engine web crawlers to find and index it for search.

“Please Be Patient…”

You might wonder why automated web crawlers take so long. It’s because of the sheer number of websites throughout the world. According to one source, as of January 2018, there were 1.8 BILLION websites worldwide. Each of those sites may have anywhere from one to literally hundreds of pages to be indexed for an estimated maximum of 180 quadrillion web pages!

When it comes to re-indexing your website, the various search engines resemble an overworked customer service department’s on-hold message: “Please be patient. One of our web crawlers will assist you as quickly as possible.” The same holds true for paid media. Being “found” and indexed takes a while.

Here’s the bottom line: Switching SEO providers will almost certainly cost you any online marketing momentum that you may have built up. So if you’re going to switch, choose a provider that can do everything necessary to have your “stuff” found quickly.

Of course, getting your website and your paid media seen are one thing. What your prospects will find once they click determines whether they’ll actually pick up the phone, and that’s where SEO providers typically fall down.

It’s The Big Picture

Dr. Michael Abernathy, the Founder of Summit Practice Solutions, put it this way. The types of branding that your practice would have are reflected in the photographs, the pictures, the marketing—the things that you have in your website. But even more than that, your marketing ties really intimately into your website. You’re driving people there; there needs to be a consistency, a continuity with external marketing, internal marketing, and your dental website. Colin is able to put the whole package together and that’s probably the biggest difference in this company and some of the companies that we’ve worked with before.”

Dr. Katie Post in Rochester, Minnesota reports, “SmartBox has been very instrumental in the growth of our practice going from 250 to 300 to 350 new patients per month, contributing ideas to us on marketing techniques, helping us evaluate the effectiveness of how much money I’m spending, and where I should effectively spend that to make it the most effective. They’re doing way more than just a website.”

You Need A Comprehensive Dental Marketing Provider

SmartBox provides expert search engine optimization services for our dentists… and everything else. When you choose to partner with SmartBox, you get superior marketing results thanks to our comprehensive dental marketing services. And, you deal with a single dedicated Client Success Manager to address any requests or issues.

In fact, most SmartBox dentists have little or nothing to do with their marketing. They’re busy solving patients’ dental problems and making a lot more money. Sounds like a good problem to have, doesn’t it?

Find out for yourself by scheduling a Roadmap call. Invest the amount of time it takes for you to place a single crown or dental implant to discover what’s missing from your success efforts.