Rochester Dental Practice Builds State-of-the-Art Website With Video Testimonials

ROCHESTER, MN – Northwest Dental Group, which offers all phases of dentistry, has unveiled a new website with video and fresh information about how patients can improve their oral health.

The new website,, was designed and will be hosted by SmartBox Web Marketing, a leading dental web marketing company that provides all-in-one digital marketing for dentists. Dr. Steven Sperling, owner of Northwest Dental Group, said the new website serves as a tool for local residents and existing patients searching for information about how to improve their oral health care.

“We believe the new website is a great tool for patients who want to learn about our services and quickly schedule their visits,” Dr. Sperling said.

Site visitors can access fresh content about the Rochester dental office’s treatments; video testimonials from the doctors, staff and patients; a smile gallery; and a convenient online appointment form.

Northwest Dental Group staff will publish monthly blogs about practice services and the latest news in oral health care, and site visitors can also sign up for a free eBook written by Dr. Sperling about dental implants and IV sedation.

“One of the best things about our website is that it will be constantly updated with new information, which means patients can always count on us for the most up-to-date information regarding oral health care,” Dr. Sperling said.

Northwest Dental Group provides comprehensive services in general dentistry, cosmetic dentistry, tooth extractions, Invisalign, sleep apnea treatment, sports dentistry, root canals and dental implants. The talented staff at Northwest Dental Group can replace missing teeth with dental implants or use implants to provide stability to dentures.

Northwest Dental Group is a unique Rochester dental practice as it offers several forms of sedation. The practice uses sedation techniques like oral conscious sedation and IV sedation for fearful patients or for patients who need extensive dental work.

Dr. Sperling holds an undergraduate degree from St. Olaf College in Northfield and earned his dental degree from the University of Minnesota School of Dentistry. He holds a Mastership from the Academy of General Dentistry and Fellowship with the International Congress of Oral Implantologists. Dr. Sperling has completed thousands of hours in continuing education, which includes live training and in-office training. Dr. Sperling also is a governor-appointed member of the Minnesota Board of Dentistry and is the co-author of an Amazon best-selling book, “Change Agents.”

Northwest Dental Group serves as a location for the annual Dentistry From The Heart event, a program aimed at providing a free day of dentistry to local residents who do not have access to dental insurance or regular dental care. Staff members also volunteer with The Salvation Army Good Samaritan Clinic in Rochester and Mission of Mercy.

SmartBox Web Marketing was founded by Colin Receveur in 2001. SmartBox Web Marketing offers an industry leading dental web marketing system that includes web design; content management; video and multimedia productions; phone call tracking; customer-relations management; search engine optimization; blogging; social networking; mobile marketing; and reputation enhancement. SmartBox works with more than 450 clients on three continents.

To see how Receveur has helped dentists more than quadruple their annual collections using his systems-based marketing approach, visit

Northwest Dental Group locations are at 1615 14th St. NW and 2056 Superior Dr. NW. For more information about Invisalign clear braces, visit the practice’s website at or call 507-289-3921.