NEW ALBANY, IN – SmartBox Web Marketing, a leading Internet marketing firm for dentists, has hired a new director of digital marketing and sales to lead the company’s client attraction and retention efforts.
Rachel Reeves, who joined SmartBox Web Marketing in April, has worked in digital marketing for more than 12 years. Reeves most recently worked as the vice president of sales for Insider Louisville, and she is the former account executive and digital media specialist for media company Gannett.
With Insider Louisville, Reeves provided leadership in the sales department and coordinated with stakeholders to lead company sales initiatives.
Colin Receveur, founder and CEO of SmartBox Web Marketing, said Reeves’ experience in planning, budgeting and facilitating successful sales strategies will be a valuable asset to SmartBox Web Marketing as the company moves forward. Reeves has worked heavily with company CEOs and presidents to develop effective brand awareness strategies.
“As our company continues to grow as a leading dental marketing firm, Rachel will help expand our sales efforts and allow us to reach out to new clients and maintain our high quality of customer service with our current clients,” Receveur said. “She fits right into our staff and has already made a huge impact with our company and clients.”
Reeves holds a degree from Sullivan University in Louisville and is a graduate of Assumption High School. In her role, she will oversee the sales team and the company’s external marketing strategy.
“Colin and his team have laid the groundwork for an incredibly successful marketing system, and my goal is to continue expanding on those efforts and integrating new strategies,” Reeves said.
SmartBox Web Marketing offers an industry leading dental web marketing system that includes web design; content management; video and multimedia productions; phone call tracking; customer-relations management; search engine optimization; blogging; social networking; mobile marketing; and reputation enhancement. Using SmartBox Web Marketing’s approach, some dentists have more than quadrupled their overall collections.
SmartBox works with more than 450 clients on three continents.
Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured as the corporate profile in Dentaltown, the number one dental trade magazine.
He also is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months than in the Past 6 Years, which is available at www.MoreAndBetterPatients.com.