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Patient Attraction Episode 838
One thing I’ve learned in the course of working with hundreds of dentists is this: The problem-solving skills and innovative approach that they use to practice dentistry usually don’t carry over into their marketing. I’ll be back after the break to tell you why imagination may be a dentist’s best friend when it comes to marketing.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Welcome to the Podcast.
– I’ve got a question for you: Who is your ideal patient?
– Or, if you have multiple specialties, who are your ideal patients?
– Those aren’t idle questions because the answers will tell you exactly who you should be marketing to.
– Of course, there are a thousand ways to answer those questions.
– But it’s important not to think too narrowly.
– You need to account for every single desirable characteristic of the patients you want.
– For instance, you might say, “Plenty of cash,” which is great unless all of them just need cleaning, whitening, and the occasional restoration.
– Or you might decide that you want big cases only, which is fine, but remember that those patients have to be able and willing to pay for that work.
– Maybe you want loyal, repeat patients, which every dentist needs provided those patients need significant work going forward.
– Too many dentists market to the wrong patients.
– They’re basically wasting their marketing dollars.
– Once you’ve settled on an ideal patient, or patients, you have to determine what they want.
– That may not be what you think it is.
– Do patients want a dentist with multiple degrees and a string of training programs?
– Do they want the latest and greatest in imaging technology or a state-of-the art lab?
– None of those hurt, but they’re not what patients want.
– No, your patients want to smile confidently, eat without pain, or not worry about their dentures flying out.
– Once you know the characteristics of your ideal patients, and what they want, you’ll know how to market effectively to them.
– Just make sure you speak their language, not dental jargon.
– If you use your imagination to do all those things, you stand a much better chance of attracting the patients you want.
– For more information on attracting the patients YOU want, go to smartboxdentalmarketing.com.
– Join me for our next podcast.
– Until then, keep moving forward.