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Patient Attraction Episode 797
In a small business like most dental practices, the negative effect of a single disgruntled employee is magnified. The unhappy employee isn’t always easy to spot, though. When we come back after the break, I’ll tell you how to detect a disgruntled staffer and how to address the problem. Stay tuned.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur, Founder and CEO of SmartBox Web Marketing.
– My dad’s a very successful dentist, and I spent a lot of time in his practice while I was growing up.
– SmartBox, my company, works with over 450 dentists on three continents to help them attract more and better patients.
– I get what it’s like to work in a dental practice.
– And I’ve seen what can happen when a practice has a “poison” employee.
– The obviously unhappy staffer is usually easy to spot.
– But quite a few employees hide their dissatisfaction while they’re hurting your business.
– Here are four non-obvious signs to watch for.
– First, conversation increases or decreases significantly.
– A practice has a sort of baseline level of conversation.
– A change from that baseline means that something has changed.
– Second, conversations become more private.
– People talk in low tones, with their heads together, or break off the conversation if you’re near.
– People are talking about the negative employee, but not to you.
– Third, the tension level in the practice rises.
– Negativity is hard to be around, and it takes a toll on everyone.
– And fourth, tempers get shorter.
– If you suspect that an employee is poisoning your practice, you must take immediate steps.
– Watch who’s not included in private conversations or invited out to lunch.
– Talk with your practice manager, if she or he isn’t the problem.
– Get feedback privately from the other employees.
– Ask for specifics about the problem employee’s behaviors and attitude.
– And then sit the poison employee down and air what you’ve learned.
– Sometimes employees have a reason to be disgruntled.
– And sometimes they just need to leave.
– The success of your practice may depend on taking steps to eliminate the poison employee.
– Speaking of success, if you are interested in finding out how Dr. Raleigh Pioch went from $800K in collections to $3.2 million in only 6 years facing one of the most competitive markets in the country, get a free download of our case study at www.piochcasestudy.com.
– Tune in to our next podcast.
– Until then, keep moving forward.