Your Dental Patient Conversion Rate Doesn’t Measure Up

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Patient Attraction Episode 768

Are you converting enough callers into new dental patients? A study published in Dental Economics last year says you should be converting 95 percent of new callers. I’ll be back after the break to tell you why your patient conversion rate isn’t measuring up.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Welcome to the Patient Attraction Podcast.

– New patients are the lifeblood of every dental practice.

– How many of yours are getting away?

– The study in Dental Economics found that about two-thirds of dentists schedule 95  percent of their first-time callers.

– Which means that one-third don’t.

– The study looked at several possible reasons for the difference.

– About 58 percent of the practices surveyed don’t use a formalized script for new patient calls.

– Differences in how staff members handle calls could account for some of the lost patients.

– Consider monitoring some new patient calls for each staff member who fields them.

– Some retraining may be in order.

– Or you may want to implement a formal script.

– The study also noted that a little over three-fourths of patients who scheduled appointments were seen within 7 to 10 days.

– So appointment availability may be an issue.

– If you don’t have at least one slot every day for emergencies, you may be missing out.

– Another issue is that you may not be attracting enough patients.

– The study found that, after word-of-mouth advertising, online advertising attracted the lion’s share of new patients.

– You might need to review your website and social media platforms if you’re not getting enough new patients.

– How many is enough?

– One recommendation is that a solo general practice should bring in a minimum of 25 to 30 new patients every month.

– Join me for tomorrow’s podcast.

– Until tomorrow, keep moving forward.