Your Dental Marketing Must Grow “Legs”

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Patient Attraction Episode 985

Google is moving toward “mobile first” search engine page results, a change that is bound to catch some dentists unprepared. After the break, I’ll tell you why mobile rules and what you need to do to prosper. Stay tuned.

– I’m Colin Receveur, CEO & Founder of SmartBox Web Marketing.

– Welcome to the Patient Attraction Podcast™.

– The number of searches from mobile devices first overtook desktop searches in 2015, and mobile continues to pull away.

– Google has taken note.

– On November 4th, 2016, Google announced that it would prioritize mobile-compatible search results on its web pages.

– It called the new emphasis “mobile-first indexing.”

– The top search results will be from mobile-compatible sites.

– If your website is already mobile compatible or uses responsive design that automatically adjusts to the device being used, you should be fine.

– Likewise, sites that feature Accelerated Mobile Pages (AMP) will do well.

– The move is likely to take at least some dentists by surprise, although it shouldn’t.

– For anyone who pays attention to online marketing, the writing has been on the wall for some time.

– SmartBox has been designing mobile-responsive sites for years.

– But if you’re like far too many dentists, your website was launched years ago and you’ve given it minor updates, if any.

– That outdated website is going to put you into a deep online hole because your prospects will have to search multiple results pages just to find you.

– Most of them won’t bother, and they’ll go to one of your competitors’ sites.

– There’s really no time to waste in getting your website up to date because even once you do, it will take Google some time to re-index it.

– You need to move your website into this new mobile age as quickly as you can.

– Otherwise, you can expect to see a major dip in your new patient numbers, and that dip will continue.

– Join me for our next podcast.

– Until tomorrow, keep moving forward.