Your Dental “Galaxy Quest”

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Patient Attraction Episode 827

If you haven’t seen the movie “Galaxy Quest,” you’ve missed a great sci-fi comedy. But there’s a takeaway from that movie that all small business owners, including dentists, should pay attention to. I’ll be back after the break to tell you more. Stay tuned.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Welcome to the Patient Attraction Podcast.

– The movie “Galaxy Quest” stars Tim Allen, Sigourney Weaver, and Alan Rickman of Harry Potter fame.

– It’s a blast, and I recommend it.

– What I recommend more is the phrase that occurs time and again during the movie.

– “Never give up. Never surrender.”

– There’s a lot of wisdom there.

– I’m a small business owner and I know that the challenges you face can seem overwhelming at times.

– This is particularly true if your supply of new dental patients is drying up.

– Those are the lifeblood of your practice.

– I know it’s easy to get discouraged, particularly when you face more competition than ever before and corporate dentistry that wants to put you out of business.

– But true stories of people succeeding in spite of the odds are everywhere.

– Sometimes, people succeed in no-win situations by changing the rules.

– And since I’m on a sci-fi theme, that’s what Star Trek’s James Kirk did with the Kobayashi Maru no-win training exercise when he was in Starfleet Academy.

– He cheated by hacking the computer.

– If you’re still following the “rules” of dental advertising, stop.

– It’s a no-win situation for you.

– You can’t out-advertise someone with deeper pockets.

– And you can’t grow your practice with price-shoppers and one-and-dones.

– Change the rules by doing something that your competition, particularly corporate dentistry, isn’t expecting.

– Make the switch from advertising like everyone else to attracting the patients you want.

– That’s what we do for our dentists at SmartBox with our industry-leading Patient Attraction System™.

– We take them out of the “commodity dentists” category and give quality new patients reasons to choose them.

– Dr. Raleigh Pioch in Salem, Oregon, knows this.

– “If you don’t know what the leaders in patient attraction are doing, you really don’t know what you’re missing.” 

If you are interested in finding out how Dr. Pioch went from $800K in collections to $3.4 million in only 6 years facing one of the most competitive markets in the country, get a free download of our case study at

– Never give up, never surrender, and change the rules.

– Tune in to our next podcast.

– Until then, keep moving forward.