You Could Be KILLING Your Dental SEO

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Patient Attraction Episode 982

Doing your own SEO is arguably a waste of your time and talents because it doesn’t make you any money. And the field is changing so quickly that it’s hard for non-specialists to keep up. Yesterday’s standard SEO practices now draw penalties from Google. When we come back, I’ll tell you about 4 old-fashioned SEO practices that dentists should avoid at all costs. Stay tuned.

– I’m Colin Receveur.

– Thanks for watching the Patient Attraction Podcast™.

– If you’re going to be found on Google, you need good search engine optimization, or SEO.

– But yesterday’s good, or even great, practices are today’s taboos.

– Google has evolved tremendously over the last 4 or 5 years, and it has very firm ideas about what it wants to see online.

– And a set of penalties it can and does impose on marketers who use outmoded SEO tactics.

– Here are 4 SEO practices that you should avoid at all costs.

– Number 1: Having microsites or different domains to target particular market segments.

– This used to be a common practice because it allowed marketers to pack the site with specific keywords.

– For instance, a dentist might have had a site devoted exclusively to dental implants, even though he or she had a general practice and a website for the practice.

– Today, multiple domains and/or microsites do nothing but diminish your online authority, which reduces your search ranking.

– Number 2: Keyword packing.

– This is the old, “If some is good, more is better” way of thinking.

– SEO marketers used to load their sites with keywords to get a better page rank, even if the pages read badly to real people.

– Google is now wise to this tactic and prefers keywords that occur naturally in the context of content that’s responsive to searchers’ queries.

– Number 3: Buying links or having bogus links on your site.

– This is the kiss of death as far as Google is concerned.

– The Penguin update to its algorithm is specifically designed to sniff out link cheaters and penalize them heavily.

– Number : Having guest blogging on your website.

– Let’s be clear: Not all guest blogging is bad.

– If you can personally vouch for the expertise and trustworthiness of your guest blogger, you should be fine.

– But guest blogging has become too spammy, and Google doesn’t like it.

– In fact, there’s no guarantee that your guest’s blog post is original and unique, which by itself might draw a penalty.

– Dentists should focus on making money by seeing patients and leave the SEO to experts.

– Dr. Stafford Conley of Bowie, Maryland, chose SmartBox four our expertise.

–  “When I bought my practice, the previous dentist was averaging 1 to 2 new patients per month.

– “Two months after having my website built by Colin and his team, I had 19 new patients walk through my door.

– “In the 5 to 6 months that followed, I’ve averaged 15 to 20 new patients, with the last month being my biggest month with 27 new patients.

– “This is all without any other paid advertisements efforts on my part.” 

– Join me for our next podcast.

– Until tomorrow, keep moving forward.