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Patient Attraction Episode 982
Doing your own SEO is arguably a waste of your time and talents because it doesn’t make you any money. And the field is changing so quickly that it’s hard for non-specialists to keep up. Yesterday’s standard SEO practices now draw penalties from Google. When we come back, I’ll tell you about 4 old-fashioned SEO practices that dentists should avoid at all costs. Stay tuned.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– If you’re going to be found on Google, you need good search engine optimization, or SEO.
– But yesterday’s good, or even great, practices are today’s taboos.
– Google has evolved tremendously over the last 4 or 5 years, and it has very firm ideas about what it wants to see online.
– And a set of penalties it can and does impose on marketers who use outmoded SEO tactics.
– Here are 4 SEO practices that you should avoid at all costs.
– Number 1: Having microsites or different domains to target particular market segments.
– This used to be a common practice because it allowed marketers to pack the site with specific keywords.
– For instance, a dentist might have had a site devoted exclusively to dental implants, even though he or she had a general practice and a website for the practice.
– Today, multiple domains and/or microsites do nothing but diminish your online authority, which reduces your search ranking.
– Number 2: Keyword packing.
– This is the old, “If some is good, more is better” way of thinking.
– SEO marketers used to load their sites with keywords to get a better page rank, even if the pages read badly to real people.
– Google is now wise to this tactic and prefers keywords that occur naturally in the context of content that’s responsive to searchers’ queries.
– Number 3: Buying links or having bogus links on your site.
– This is the kiss of death as far as Google is concerned.
– The Penguin update to its algorithm is specifically designed to sniff out link cheaters and penalize them heavily.
– Number : Having guest blogging on your website.
– Let’s be clear: Not all guest blogging is bad.
– If you can personally vouch for the expertise and trustworthiness of your guest blogger, you should be fine.
– But guest blogging has become too spammy, and Google doesn’t like it.
– In fact, there’s no guarantee that your guest’s blog post is original and unique, which by itself might draw a penalty.
– Dentists should focus on making money by seeing patients and leave the SEO to experts.
– Dr. Stafford Conley of Bowie, Maryland, chose SmartBox four our expertise.
– “When I bought my practice, the previous dentist was averaging 1 to 2 new patients per month.
– “Two months after having my website built by Colin and his team, I had 19 new patients walk through my door.
– “In the 5 to 6 months that followed, I’ve averaged 15 to 20 new patients, with the last month being my biggest month with 27 new patients.
– “This is all without any other paid advertisements efforts on my part.”
– Join me for our next podcast.
– Until tomorrow, keep moving forward.