Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Having trouble watching this video? Click here.
Patient Attraction Episode 982
Doing your own SEO is arguably a waste of your time and talents because it doesn’t make you any money. And the field is changing so quickly that it’s hard for non-specialists to keep up. Yesterday’s standard SEO practices now draw penalties from Google. When we come back, I’ll tell you about 4 old-fashioned SEO practices that dentists should avoid at all costs. Stay tuned.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– If you’re going to be found on Google, you need good search engine optimization, or SEO.
– But yesterday’s good, or even great, practices are today’s taboos.
– Google has evolved tremendously over the last 4 or 5 years, and it has very firm ideas about what it wants to see online.
– And a set of penalties it can and does impose on marketers who use outmoded SEO tactics.
– Here are 4 SEO practices that you should avoid at all costs.
– Number 1: Having microsites or different domains to target particular market segments.
– This used to be a common practice because it allowed marketers to pack the site with specific keywords.
– For instance, a dentist might have had a site devoted exclusively to dental implants, even though he or she had a general practice and a website for the practice.
– Today, multiple domains and/or microsites do nothing but diminish your online authority, which reduces your search ranking.
– Number 2: Keyword packing.
– This is the old, “If some is good, more is better” way of thinking.
– SEO marketers used to load their sites with keywords to get a better page rank, even if the pages read badly to real people.
– Google is now wise to this tactic and prefers keywords that occur naturally in the context of content that’s responsive to searchers’ queries.
– Number 3: Buying links or having bogus links on your site.
– This is the kiss of death as far as Google is concerned.
– The Penguin update to its algorithm is specifically designed to sniff out link cheaters and penalize them heavily.
– Number : Having guest blogging on your website.
– Let’s be clear: Not all guest blogging is bad.
– If you can personally vouch for the expertise and trustworthiness of your guest blogger, you should be fine.
– But guest blogging has become too spammy, and Google doesn’t like it.
– In fact, there’s no guarantee that your guest’s blog post is original and unique, which by itself might draw a penalty.
– Dentists should focus on making money by seeing patients and leave the SEO to experts.
– Dr. Stafford Conley of Bowie, Maryland, chose SmartBox four our expertise.
– “When I bought my practice, the previous dentist was averaging 1 to 2 new patients per month.
– “Two months after having my website built by Colin and his team, I had 19 new patients walk through my door.
– “In the 5 to 6 months that followed, I’ve averaged 15 to 20 new patients, with the last month being my biggest month with 27 new patients.
– “This is all without any other paid advertisements efforts on my part.”
– Join me for our next podcast.
– Until tomorrow, keep moving forward.