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Patient Attraction Episode 776
Search engine optimization, or SEO, is a puzzle that will never be solved once and for all. Google doesn’t give out the recipe for its “secret sauce,” so the best anyone can do is to infer what will work based on Google’s statements about its major updates. I’ll be right back to share three industry trends in SEO for dentists for 2016.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Google’s major SEO updates include Penguin, Panda, and Hummingbird.
– Those updates have changed the way we approach SEO.
– Penguin is designed to weed out and penalize bad or spammy links on websites.
– Panda seeks out and rewards high-quality content.
– And Hummingbird allows Google to read and understand content much like a human.
– Google has wised up.
– NO ONE can accurately predict how Google will treat a single website.
– But there is one thing that we do know.
– The SEO “tricks” that used to produce high page placement in search engine results just don’t work any more.
– But if you do it right, the payoff can be tremendous.
– As Dr. Randy Schmidt, an orthodontist in the Chicago area, commented:
– “The first month we went operational, Colin’s web page work and Google SEO increased our April contracts and collections by 25.7%.”
– At SmartBox, we stay abreast of all the changes in search engine optimization.
– Today’s SEO has become less about techniques and more about the end user’s experience.
– With that in mind, here are 3 industry trends you need to follow in 2016.
– Number 1: Produce great content.
– Google now has a strong focus on providing the best results to search queries.
– Your content has to answer those queries better than anyone else’s.
– Your content has to be fresh, meaning recent or recently updated.
– Number 2: Have a strong social media presence.
– Just having a patient website isn’t enough anymore.
– Google gives points for having quality content in multiple, relevant locations on the web – and points for that content being shared.
– Think Facebook, Twitter, Instagram, LinkedIn, and Tumblr.
– And number 3: Ensure mobile readiness.
– A site that doesn’t load quickly or display properly on mobile devices will take a huge hit.
– And that includes your existing website.
– No one knows Google’s secret sauce.
– But if you produce great content across multiple relevant sites that load and display properly, you’ll be ahead of the game.
– Tune in to our next podcast.
– Until then, keep moving forward.