Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Patient Attraction Episode 589: Will This Change My View of Social Marketing?
Hey, hey, hey, today is a great day on the Patient Attraction Podcast. I have a six-pack of whoop-ass in my mini-fridge and I’m going to open up a can on some self-promoting social media marketers today. I LOVE these kinds of podcasts! Stay tuned.
– Hi, Colin Receveur here and today I am going to call BS on some guys whose SEO video blog I follow.
– I don’t want to embarrass them, so I’m not going to name names or link to the blog.
– But I am going to tell you … how should I put this nicely … where they and I differ on the issue of social media marketing.
– Let me start off the bat by questioning the premise of their conversation, that small businesses KNOW they should be doing social media.
– As you have heard in many podcasts about dentists using social media, there is no proven ROI or any PROVABLE ROI on organic social media.
– Your prospects simply aren’t on Facebook, LinkedIn, Twitter, Pinterest, Snapchat or whatever looking for a dentist.
– They are on Google.
– To continue, the guys then make a point I am going to agree with:
– Earning links back to your site is a great way to boost your SEO.
– They go on to say that posting your content on social media is a great way to earn those links.
– That’s another place where they and I might disagree.
– For our clients, we share their content like blog posts via their social media channels because it doesn’t require any extra resources on the part of our client.
– But it is not a big driver of phone calls and new patients.
– It really rewards existing patients who have chosen to follow the practice.
– They also posted so stats that are so ludicrous, I want to share them with you:
-25 million active business pages on Facebook.
– So? That doesn’t mean they drive business.
– 80 percent of small businesses use social media in some way.
– Again, so? That doesn’t mean it drives business.
– 60 percent of businesses say they have acquired A new customer through social media.
– A customer? As in one? Well, I’m sure that was revenue and time well-spent.
– 50 percent of small businesses are using social media to network.
– Again, so? How is that drawing you new patients?
– Finally, they cited a number that I’m not even sure I believe: 46 percent of people online use social media to help with a purchasing decision.
– Here is what the original source material says, “More and more people are checking online for product and brand reviews before parting with their money…”
– So they are talking about online reviews, which I consider a far cry from Facebook, Instagram, etc.
– And we’ve already talked this month about the importance of reviews.
– Then, and I am not making this up, they give the following benefits of using social media:
– This is true. It does broaden your reach to not just the people who come to your site, but people who have chosen to connect with you on social media.
– Maybe some of them will choose to share your blog on the dangers of sleep apnea.
– I’d love to see some ROI numbers on that.
– Sure, you might get some ideas from some other docs.
– Why don’t you spend a couple of hours a day hitting up other dentists on Twitter and see if you grow your business.
- And I’m serious, this is what they said, “Inspiration.”
– You can use social media to decide what to write about.
– I’m not even going to dignify that.
– Again, it’s great that people want to reach out to you on social media.
– How much time are you willing to spend being reachable?
– Think that’s good ROI?
– To wrap this up with a neat little bow, be careful of these hucksters who want to sell you their magic beans called social media marketing.
– Thanks, and as always, keep moving forward.