Will Google My Maps Update Help or Hurt Dentists?

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Patient Attraction Episode 739

Google My Maps is a great app that allows you to create and share custom maps. You probably have a standard locator map on your website. I’ll be back after the break to tell you whether Google My Maps helps or hurts dentists. Stay tuned.

– I’m Colin Receveur, and welcome to the Patient Attraction Podcast.

– You’ve had new patients booked who failed to show.

– The odds are that at least some of them no-showed because they had trouble finding your office.

– Let’s face it: Most people don’t enjoy seeing a dentist.

– For new patients, you want to make the entire experience as easy as possible.

– That includes making it easy for them to get to your office.

– Google My Maps’ new functionality update does just that.

– It offers point-to-point directions with one major upgrade.

– The street names and exit names or numbers appear rather than just a blue line.

– That makes you much easier to find.

– Street View can be used in the app, so new patients know exactly what building they want.

– And what’s really cool is that users can upload reviews paired with photos for your location.

– That’s powerful marketing for your practice.

– Even more, the app now allows users to view your web-based videos.

– Users also have a choice of three map views: satellite, standard, or terrain.

– And a new feature disables turn-by-turn voice prompts during phone calls in the car.

– Creating a custom map, or having someone do it for you, may take more time and effort.

– But it’s another way to make your practice stand out online.

– And the review and photos features can be excellent selling points for your business.

– Google My Maps’ new functionality should make it easier for prospective patients to find you.

– And that removes one stumbling block to actually converting them to new patients.

– Tune in to tomorrow’s podcast for the first of a two-part series on creating successful email campaigns.

– Until tomorrow, keep moving forward.