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Patient Attraction Episode 739
Google My Maps is a great app that allows you to create and share custom maps. You probably have a standard locator map on your website. I’ll be back after the break to tell you whether Google My Maps helps or hurts dentists. Stay tuned.
– I’m Colin Receveur, and welcome to the Patient Attraction Podcast.
– You’ve had new patients booked who failed to show.
– The odds are that at least some of them no-showed because they had trouble finding your office.
– Let’s face it: Most people don’t enjoy seeing a dentist.
– For new patients, you want to make the entire experience as easy as possible.
– That includes making it easy for them to get to your office.
– Google My Maps’ new functionality update does just that.
– It offers point-to-point directions with one major upgrade.
– The street names and exit names or numbers appear rather than just a blue line.
– That makes you much easier to find.
– Street View can be used in the app, so new patients know exactly what building they want.
– And what’s really cool is that users can upload reviews paired with photos for your location.
– That’s powerful marketing for your practice.
– Even more, the app now allows users to view your web-based videos.
– Users also have a choice of three map views: satellite, standard, or terrain.
– And a new feature disables turn-by-turn voice prompts during phone calls in the car.
– Creating a custom map, or having someone do it for you, may take more time and effort.
– But it’s another way to make your practice stand out online.
– And the review and photos features can be excellent selling points for your business.
– Google My Maps’ new functionality should make it easier for prospective patients to find you.
– And that removes one stumbling block to actually converting them to new patients.
– Tune in to tomorrow’s podcast for the first of a two-part series on creating successful email campaigns.
– Until tomorrow, keep moving forward.