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Why Your Average Page Visit Time Doesn’t Matter

Patient Attraction Episode 178

Hey everybody, Colin Receveur here on Friday, July 25, and for any of you who are regular viewers, you know I love series. Without really realizing it, we have been doing a mini-series on web readership statistics. Well, today is the final day of that series, and we’ll look at how long readers stay on your web pages when we return.

– Welcome back.

– If you saw Wednesday’s podcast, you’ll remember I shared a statistic that people make their first impression two-tenths of a second after looking at your website.

– Yesterday I told you that 55 percent of people spend less than 15 seconds on a web page, but 66 percent of people scroll down the page.

– So how can these seemingly contradictory statistics be true.

– Here’s how:

– Research by PhD Jakob Nielsen shows that the average page view lasts A LITTLE LESS THAN A MINUTE.

– Think about your web pages: Can someone reading them get the message you want them to have in less than a minute?

– Don’t panic.

– Dr. Nielsen says average isn’t a good way to measure engagement in a page anyway.

– Data from Microsoft Research show that page visitors are most likely to leave before they have been on the page 10 seconds.

– So they are making an almost-immediate decision on whether to stay on the page or to move on.

– People are also more likely to leave in the next 20 seconds: they’ve read a little, then started scanning, then decided to move on.

– BUT, and I think this is a critical thought, if they stay on the page for 30 seconds, they are VERY LIKELY to stay on longer.

– So what does Dr. Nielsen surmise about this:

– If you can capture them in the first 10 seconds, you are likely to get them to read your whole message.

– These numbers are very similar to those about video I discussed in a previous podcast.

– I say that, because I think video is one of the best ways you can get their interest in the first 10 seconds.

– Obviously a strong headline on the page is critical to keeping their attention.

– And a strong opening to any text that talks about prospects and THEIR problems is a good way to keep them reading more.

– Prospects who invest the time in learning about what you do and who you are also are more likely to turn into staying, paying and referring patients.

– I hope these last few days have helped you understand the importance of your website.

– If you’d like more information on how to get the most out of your website and your online marketing, I want to tell you about my book, “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com.

– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to smartboxdentalmarketing.com/blueprint.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.