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Patient Attraction Episode 724
Google still has a ways to go to keep hacked content from showing up in search results. Don’t let your site become a victim of the recent rise in hacking. I’ll be back after the break to tell you how.
– I’m Colin Receveur, and welcome to this Thursday edition of the Patient Attraction Podcast.
– In January, Search Engine Roundtable reported a sharp rise in hacking attacks.
– Having your website or blog hacked is one of the worst things that can happen to a dental practice.
– These recent attacks have been showing up in search engine results pages even though Google updated its hacked content algorithm to try to prevent just that.
– Hackers are using bait-and-switch tactics.
– They inject their content into an authoritative site, like yours.
– When the searchers click on the link, they’re taken through several redirects and wind up on a gambling or porn site.
– Obviously, this is bad for your business AND your reputation.
– Here are 6 steps you need to take to keep your site safe, and to prepare for the worst.
– Number 1: Always be on the lookout.
– Your practice should have a person dedicated to daily monitoring of the SEO status, health, and usability of your site.
– If you use an agency, make sure they maintain vigilance.
– Number 2: Choose a reputable and well-known web host provider.
– If you’ve gone with a cut-rate provider, switch.
– Number 3: Update your passwords and make them tough to crack.
– Number 4: Use diagnostic tools.
– Google has built diagnostic capabilities into its Google Search Console.
– Number 5: Update your software.
– Many hacks occur because security updates haven’t been installed, leaving you vulnerable.
– And number 6: Back up your site.
– If you’re unfortunate enough to have your site hacked, you can quickly get it up and running as it should be.
– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to www.patientattractionblueprint.com.
– Tune in to tomorrow’s podcast on why you should go evergreen.
– Until then, keep moving forward.