Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Having trouble watching this video? Click here.
Patient Attraction Episode 691
The recent, nearly back-to-back changes to Google search has the SEO community scratching its head. After the break, I’ll tell you why the constant evolution of search means that your dental practice website might get lost in the shuffle. Stay tuned.
– I’m Colin, and welcome to the Patient Attraction Podcast.
– In mid-January, within the space of about a week, Google made several updates to its search protocols.
– And if you’re managing your dental practice website’s search engine optimization, you might get lost in the shuffle.
– Specifically, the changes are to what’s called the core algorithm.
– That’s programming that tells web crawlers what to look for and how websites are indexed and ranked.
– So, in terms of search rankings, any change to the core algorithm can have a big impact.
– In fact, that’s what people who watch for SEO changes are seeing: lots of fluctuations in site rankings.
– What do these Google changes mean for your dental website?
– It means that even if you WERE getting a high Google page ranking, you might not be placing nearly as high now.
– In fact, you might even be one or more pages down the list.
– So why does Google make these changes to how it does business?
– To make search results more accurate and meaningful to the user.
– Back in the day, people would pack their websites with keywords to get a high search ranking.
– That wasn’t helpful to anyone except the site owners.
– So Google shook things up to make sure that cheaters didn’t prosper, so to speak.
– Now, Google is looking for fresh, relevant, and useful content.
– The sites that answer specific search questions with relevant information are doing well.
– Keywords are still important, but now they’re just one of 200 factors that Google uses to rank web pages.
– The fact that there were two recent updates within a week shows you just how quickly things can change.
– And every change has the potential to affect how easily your practice’s website is found.
– That’s why SEO isn’t a sometime thing; it’s almost a constant thing.
– More and more people are using online search as their first source of information – like looking for a dentist.
– If you’re doing your own SEO, do you, or one of your staff, have the time to keep up with these changes?
– If not, you risk not being found, and you should consider outsourcing your website’s SEO.
– Join me again tomorrow when I’ll tell you how not to get Penguin-slapped.
– Until then, keep moving forward.