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Patient Attraction Episode 538: Why No One Listens to Your Dental Podcast
Welcome to day 2 of our look at dental podcasts. Yesterday, I told you some of the technical requirements for publishing a podcast. That’s the hard part, right? You probably think you can talk about dentistry with no problem. I’ll tell you why this line of thinking is guaranteed to make sure no one listens to your podcast when we return.
– Colin again with another Sunday edition of the Patient Attraction Podcast.
– Publishing a podcast is a great way to reach out to patients and prospects alike.
– It requires some equipment, and little computer savvy, and time.
– Lots and lots of time.
– But most of that time is not spent in the recording, editing, or even uploading of your podcast.
– No, most of the time is in the planning.
– “But Colin,” I can hear you saying, “I can talk about dentistry in my sleep.”
– Yes, but the way YOU talk about dentistry is not how you will get more dental prospects to subscribe to your podcast.
– Podcasts cannot be an extension of your chairside conversation.
– Your podcast should not sound anything like your lectures from dental school.
– Your podcast needs to focus on the same things your website should focus on: patients’ problems.
– Let’s take a look at possible formats of your podcasts:
– Your podcasts could include interviews with patients about work they have had done.
– You could interview your staff.
– You could talk to specialists to whom you refer patients or who refer patients to you.
– No matter who you interview, ask engaging questions and push to get short, punchy answers.
– This is where you talk about different dental problems and possible solutions to those problems.
– You’d better have some good topics and a great personality to pull this off.
– This is where a second or more people discuss topics, giving varying insights and ideas.
– This would be great for a multi-doctor practice.
– In this format, you talk about topics of the day.
– This can be from pop culture, or it could be from questions from patients or prospects.
– If you decide to go this route, plan to put in a lot of time looking for current topics.
– That brings me to my final point: a great podcast requires great planning.
– You will not be able to just turn on the mic and start to riff.
– You’ll need to find your topic or topics, write out your thoughts, and edit your script.
– You don’t have to write out your podcast word for work, but you at least want some notes to go from.
– I hope this little series has encouraged you to do a podcast.
– Until tomorrow, keep moving forward.