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Patient Attraction Episode 927
In early October, the ADA issued a warning against some over-the-counter homeopathic agents. When we come back, I’ll tell you what that warning was about, and why combating “junk” dentistry can be good for your bottom line.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– You’re watching the Patient Attraction PodcastTM.
– People are always trying to make a buck, and sometimes they invent a product and fail to test it thoroughly.
– Today’s case in point – homeopathic teething tablets and gels, which the ADA warned about in early October.
– The warning was apparently triggered by reports of children experiencing adverse events after using homeopathic teething tablets or gels.
– The warning includes agitation, lethargy, seizures, difficulty breathing, excessive sleepiness, muscle weakness, skin flushing, constipation, and difficulty urinating.
– Obviously, any of these symptoms are cause for concern in children, but this warning brings up a larger point.
– There’s a lot of junk dentistry out there, and your patients need to be protected from it.
– Things like: people using metal toothpicks, parents using the doorknob method of tooth extraction, and the current fad of coconut oil pulling.
– There are also a host of alternative dental products out there that may work, may not work, and may or may not be dangerous.
– Your marketing has to include educating your patients on what has been shown to work best to prevent dental problems and to treat them when they arise.
– Giving that content away promotes trust among your dental prospects.
– Content marketing is one of the best ways to attract more and better patients.
– But if you’re not getting the new dental patients you want, check out my book “Attract More Patients in the Next 6 Months Than in the Past 6 Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com while supplies last.
– Join me for our next podcast.
– Until tomorrow, keep moving forward.