Why Hard Work Isn’t All It’s Cracked Up To Be

Patient Attraction Episode 203

Welcome to Friday, August 29, and that last Patient Attraction Podcast of the month. A couple of days ago, I mentioned working hard in the podcast about the 5 traits of successful dentists. I’m going to clarify that statement when we come back.

– The term hard work has lots of different meanings.

– You can work hard and get an intrinsic value for having done so. Carrying something heavy for your wife, building your own dog house or rebuilding a ’71 Volkswagen bus from scrap parts are hard work.

– But you’re not doing the labor in order to bring you monetary gain.

– They bring you happiness for a job well-done.

– Is that what you want from your practice?

– Do you want to work hard, working 9- or 10-hour days 6 days a week and feel good that you did so?

– Because if all you are doing is drill-and-fill dentistry that whole time, then feeling good that you worked hard is the only kind of reward you can expect to get.

– If, on the other hand, you expect to be compensated for your hard work, then hard work is not its own reward.

– Hard work is just hard work!

– Unfortunately, most dentists are working too hard and getting too little in return.

– This why “working hard” and “working smart” are often contrasted with each other.

– Take lumberjacks, for instance.

– One lumberjack uses and ax and one uses a chainsaw.

– They both are working hard, and they both feel like they get an honest day’s pay for an honest day’s work.

– But which one is working “smart”?

– The chainsaw lumberjack, of course.

– He is using the better tool, getting more work accomplished in less time.

– He is more efficient, and can always fall back on using an ax if his chainsaw breaks.

– The ax lumberjack is just working hard, and all he has to fall back on if his ax breaks is another ax.

– If you are a dentist who is doing drill-and-fill dentistry 40 hours or more a week, you are the lumberjack with the ax.

– Today, I guess that makes me a chainsaw salesman!

– If you can attract more and better patients, you can still work 40, 50 or 60 hours per week if you want.

– You are using a tool (a patient attraction system) to help you do your job better.

– So you are working smart because you are bringing in a lot more revenue per hour.

– More likely, however, you can cut back on your hours and bring in just as much or MORE revenue.

– This isn’t theory; I’ve see our clients do it.

– I feel great when a client needs us to update his website to change his hours because he is cutting a day from his schedule, or working fewer hours each day.

– If that’s what you want – more patients, more profits and more freedom – you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to

– Until then, keep moving forward.



If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.