Why Googling My Dental Clients Gives You Unimpressive Results

Play Video

Patient Attraction Episode 255

I’m sure you’ve heard that saying, “What you see is what you get.” As a dentist, you know that isn’t true: veneers can make imperfect teeth look perfectly straight and white. Crowns look like real teeth. Implants support a whole jaw or two of real-looking prosthetics. When we come back, I’m going to show you how with Google ranking, what you see IS NOT always what you get.

– Colin here and we’re going to spend the rest of this week talking about Google searches and rankings.

– It is always funny to me when a prospective client says to me, “I looked up some of your clients and they weren’t in the top 5 on my Google search.”

– My response is, “You’re not the kind of patient they are looking for!”

– As with most joking comments, there is a hint of truth to that.

– For instance, if you’re sitting in Fredericksburg, Va., and Google “dental implants Los Angeles,” you are going to get very different results than someone sitting in downtown L.A.

– Here’s why:

– Google’s search algorithm is very complicated.

– In August of 2013, more than a year ago, Google entirely revamped its search algorithm.

– When I say algorithm, I mean the formulas and inputs that Google uses to try to give you the best results it can to the search you enter.

– You’ll hear this new search algorithm called Hummingbird.

– With Hummingbird, Google is not only using the phrase you searched, such as “dental implants Los Angeles,” but it is also trying to figure out what you actually MEAN.

– To figure out what you mean, Google is not only looking at the terms you used, but:

–  other websites you have visited

– other searches you have conducted

– which websites you stayed on longer than others

– just hundreds and hundreds of pieces of information.

– This is part of the reason it is so important to have good content on your own website, so that people will come and stay and read and boost Google’s value of your page for lots of different search terms.

– You want someone to find you after Googling a term as simple as, “dentist St. Louis” or as complicated as “who is the best dentist to fix my smile close to my location.”

– That’s what Google wants too, and that’s why it keeps tweaking its formula for giving you results.

– That’s why so many factors go into returning your search results.

– And that’s why simply stuffing keywords and keyword strings all over your web page is less effective than it used to be.

– Come back tomorrow and we’ll talk a little more about Google’s search algorithm and how it affects your results.

– Until then, Keep Moving Forward.