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Patient Attraction Episode 1039
Many people believe they have a book in them, but few people actually produce one. While there are many advantages for dentists in having a book with their name on it, writing your own book is a losing proposition. I’ll tell you why after the break.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur.
– Differentiating yourself is something you have to do if you’re going to attract more dental patients.
– Dentists who author a book set themselves apart from the competition.
– Authorship tells your prospects that you’re an expert on the particular subject area.
– That gives them reasons to like, trust, and choose you over your competition to solve their dental problems.
– Few dentists have the time, patience, inclination, or writing skill to actually produce their own books.
– They’re too busy making money by seeing patients.
– And writing a book is a time-consuming process that dentists could better use for relaxing, socializing, and family time.
– So, while there are a lot of advantages to being a published author, the disadvantages of writing your own book outweigh the advantages for most dentists.
– That said, you could hire a ghostwriter to produce your book under your name.
– You’ll want to be sure you hire someone intimately familiar with writing about the complexities of dentistry in a way your audience can understand.
– You shouldn’t have to pay for a writer’s learning curve.
– But be warned: Whatever your ghostwriter produces, you’re responsible for once it’s published.
– Make sure that it’s actually your book, and not another book on the same topic written for another dentist.
– That happens more often than you might think.
– SmartBox offers dedicated, expert ghostwriting services for dentists.
– If you’d like to know more, contact SmartBox by calling us at 888-741-1413.
– Join me for our next podcast.
– Until then, keep moving forward.