Why Dentists Absolutely Must Go Mobile

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Patient Attraction Episode 942

Google is going splitsville … sort of. In a few months, its document index will be divided in two: one index for desktop search and one index for mobile search. I’ll be back after the break to tell you how dentists should respond. Stay tuned.

– Thanks for watching the Patient Attraction PodcastTM.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– And now, to really screw up the SEO picture, Google announced in October that it’s going to have separate indexes of search results.

– One index will be for desktop queries and a separate index will be for mobile queries.

– Nobody outside Google is sure how is this going to work exactly, but here’s what we think we know.

– The mobile index will be Google’s primary index, meaning it’ll be refreshed more often.

– That makes sense, because mobile search overtook desktop search in 2015 and is continuing to pull away.

– With mobile as the primary index, you may have to adjust some things to get more content onto your mobile site without ruining the user’s experience.

– In any event, you’ll have to be sure that your regularly updated content like blogs is posted to your mobile site.

– And your mobile website, which you probably just got working according to Google’s rules, may have to be adjusted again.

– This is an example of why I say that dentists shouldn’t bother doing their own search engine optimization.

– The rules are constantly changing, and it takes a lot of time and effort to stay current.

– And you don’t make one thin dime doing SEO work; you make money solving patients’ dental problems.

– So, if this latest Google wrinkle has you ready to throw your hands in the air, I have a suggestion.

– Go to smartboxdentalmarketing.com/blueprint and schedule a Patient Attraction System Blueprint™ Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.

– We’ll do what we do so that you can do what you do best.

– Join me for our next podcast.

– Until then, keep moving forward.