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Patient Attraction Episode 907
Your dental patients may not care about science, but they do care about their health. Staying current on research into health issues that potentially affects your patients is a great way to stand out from your competition. I’ll be back after the break to tell you how to be the scientifically inspired dentist.
– I’m Colin Receveur, and you’re watching the Patient Attraction Podcast™.
– Early in 2016, researchers at the University of Louisville established a relationship between a particular mouth bacterium and acute hemorrhagic stroke.
– The particular bacterium, cnm-positive S. mutans, was found in the saliva of 26 percent of patients with brain bleeds – hemorrhagic stroke and possibly dementia.
– That compares to just 6 percent of patients with other forms of stroke.
– This is a big deal, and the researchers acknowledged that.
– A co-author of the study said, “This study shows that oral health is important for brain health.
– “People need to take care of their teeth because it is good for their brain and their heart as well as their teeth.”
– Oral bacteria have already been linked to heart problems, lung problems, and diabetes.
– But people live in their heads, and you’ll definitely get their attention by telling them that they’re at risk for stroke if they don’t take care of their teeth.
– This is information that your current and new patients can use, and it’s up to you to get it to them.
– To do that, you have to translate the findings into layman’s terms and make clear the consequences to them.
– You might consider sending out a special email detailing the possible health consequences as well as putting it on your website or blog.
– Write a good, authoritative, helpful article, and Google will favor you for producing fresh and unique content.
– That will help new patients find you, and that’s what you want.
– Your competition may not be sharing science-based information, but you definitely should.
– It’s a great way to help establish yourself as a trusted expert, and that’s how you want your patients to see you.
– You’ll stand out from your competitors and give patients a reason to choose you to solve their dental problems.
– Until next time, keep moving forward.