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Patient Attraction Episode 714
A great deal of your dental practice marketing takes place in the office. And do you know who your most effective in-office marketers are? Your staff. They spend more time with the patients than you do, and your staff is the main factor in determining the patient’s experience. But a bad attitude among your staff is like a virus; it can spread quickly. After the break, I’ll tell you why your employees could be leaving and what you can do about it. Stay tuned.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Losing a good employee can be incredibly disruptive for a small business.
– A recent Huffington Post article detailed the reasons why good employees leave.
– I think a lot of the reasons apply to dental practices.
– So, let’s look at 6 mistakes you may be making as a manager that lead good employees to quit.
– Number 1: You overwork your best people.
– Extra effort should always be matched by reward.
– If you have some very talented people who are working 50 or more hours a week, they may feel as if they’re being punished.
– And leave.
– So think title changes, promotions, and raises as ways to compensate them for the increased workload.
– Number 2: You don’t acknowledge their contributions.
– If you have self-motivated, high-performing staff, the little things matter a lot.
– Those people appreciate acknowledgment, a pat on the back, a small gift for their office, or public recognition.
– Find what motivates your each of your staff to keep working so hard for you, and provide it.
– Number 3: The wrong people get hired and promoted.
– In the end, it’s up to you to decide who you employ and who advances to new responsibilities.
– Bad choices on your part are a major demoralizer for the rest of your staff.
– And it will lead them to question why they’re working so hard when their efforts are ignored.
– Number 4: You fail to honor your commitments.
– It’s easy to make promises, especially during a “hallway conference” in a busy practice.
– But your employees look to you to set the standard and tone for the entire office.
– If you don’t keep your commitments, why should anyone else?
– Number 5: You don’t show that you care about your staff.
– Most practices are small businesses, and many small businesses are like second families.
– Are you involved with your employees’ life events, changes, triumphs, and troubles?
– If not, they’ll think you care only about the work you can get out of them.
– Number 6: You don’t develop your staff’s skills.
– Some people are content to do the same job forever.
– Others want to have new challenges and grow to meet them.
– It’s up to you to find ways to challenge your staff and help them develop.
– Manage your people so they’ll stay and continue to contribute.
– A final thought: You want to keep your talented, hard-working people.
– But those are exactly the people who have employment options that don’t include you.
– Join me tomorrow when I’ll begin a 2-day series on guidelines for search rating quality.
– Until then, keep moving forward.