Which of These 4 Attitudes of Small Business Owners Represents You? (part 2)

Patient Attraction Episode 233

Hello everyone, Colin here with day two of our look at Infusionsoft’s four attitude types of small business owners. If you didn’t see yourself as either a Freedom Seeker or Passionate Creator yesterday, then you’ll probably see yourself as a Struggling Survivor or Legacy Builder today. Stay tuned.

– Yesterday I told you that our partner Infusionsoft surveyed 850 American small businesses – half of which are Infusionsoft customers and half are not.

– Instead of looking at demographic similarities to explain business behavior, Infusionsoft found four attitude-based profiles: Freedom Seekers, Passionate Creators, Struggling Survivors and Legacy Builders.

– Freedom Seekers value being independent from both a boss and the chase for money.

– They want to live life on their own terms.

– Passionate Creators are the most optimistic of the four types.

– They also are the most customer centered and altruistic.

– Today we are going to talk about Struggling Survivors and Legacy Builders.

– Struggling Survivors are the least optimistic of the four types.

– They worry about the risks of entrepreneurship, feel like they are less respected than those working in a corporate environment and feel least financially secure.

– That’s probably because they are the least likely to have improved their situation financially.

– In fact, Struggling Survivors are the most likely to have considered shuttering their businesses.

– They are also the most likely to be handling their business responsibilities without help from consultants or employees.

– If this is you, it’s time to get some help – whether that is help with a practice-management partner or help from someone like us to increase your client base.

– This must be a terrible feeling, to always think you are on the verge of having to close your practice.

– Finally we have Legacy Builders.

– These are small business owners who wanted to provide something no one else was offering.

– These folks wanted to create a business mostly for the promise of financial stability or comfortable retirement.

– They want to be able to hand down their business to their children.

– While extremely ethical and practical, this group is marketing averse.

– Legacy Builders are the least likely group to have a website, least likely to track web analytics, least likely to use top lead-generation practices (including email marketing), and most likely to spend less than $200 per month on marketing.

– They are least likely to consider information we think is key – such as following up with prospects and understanding your ideal customer – as helpful to their business.

– This group is most likely to ask family and friends to help manage their business.

– I’m here to tell you, this sounds like a lot of old-school dentists.

– But the days where you can just put up a sign that says “Dentist” and watch the phones start ringing are long over, at least if you want to dominate your market.

– I hope you’ve enjoyed this look at the different types of small business owners.

– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to

– Until then, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.