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Patient Attraction Episode 799
Everything is marketing, and that includes your dental office. Your office’s appearance has to align with the expectations your marketing has created. In part, that depends on the demographics of the patients you’re hoping to attract. I’ll be right back to tell you how to make your decor work for you.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Most people don’t want to see the dentist.
– That can be due to dental phobias, fear of pain, fear of embarrassment, or just fear of hearing bad news.
– Many patients will reject a practice for the flimsiest of reasons.
– Impressions when they first walk into your office can make or break a new patient appointment.
– If you’re an elite dentist doing only big cases, your patients will expect a more lavish waiting room.
– If you’re offering discount dentistry, people will be suspicious of decor that appears too expensive.
– It may sound silly, but ask yourself this: Would you buy a high-end car from a shabby dealership?
– Would you buy an inexpensive used car from a futuristic chrome-and-glass auto superstore?
– Beyond appearing too successful or not successful enough, your waiting room contributes to the overall patient experience.
– Are your chairs comfortable enough for people with back problems?
– Is the lighting bright enough for new patients to see while filling out forms?
– If you have background music, which demographic is it aimed at?
– About as many younger people like jazz as older people who like rap.
– Is your waiting room free from the sights, smells, and sounds of dental procedures?
– If you have a TV on, is it set to a somewhat neutral channel?
– Your waiting room is your new patients’ first in-person exposure to what they can expect from your practice.
– Make sure it aligns with their expectations.
– Dr. Patricia Takacs, a SmartBox dentist in Lexington, Kentucky, understands about aligning with patient expectations.
– “A lot of these patients’ questions will be answered prior to them coming in, and I know that’s what Colin has said, ‘Let’s screen them before they come to the practice, so they know that they’re going to the right office.’”
– Make sure your office is right for your patients.
– Until our next podcast, keep moving forward.