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What Does Your Dental Office Staff Say About You?

Patient Attraction Episode 276

Hi everyone, Colin here on Wednesday, Dec. 10, the day of the SmartBox Web Marketing Christmas Party. I’m treating my staff to dinner at a very nice restaurant across the river in Louisville for all the hard work they have put in this year. When we come back, I want to tell you why YOU are only as good as your staff. Stay tuned.

– Let me tell you how important your staff is.

– Dentistry is a team business.

– Wherever you look in a dental practice, the staff is important to every aspect of it.

– The staff is the face of the practice.

– Sure, patients come because they expect the dentist to have the knowledge and expertise to solve their problems.

– But think about the percentage of time a patient spends in your office.

– They spend maybe, MAYBE 20 percent of their time with you during an average appointment.

– That means the other 80 percent is spent with your staff.

– Staff influence patients’ opinions of the practice and how satisfied they are with their visit.

– Patients expect a professional and courteous relationship with everyone in the dental practice.

– How the dentist and staff behave not only with patients but also with each other communicates that level of courtesy and professionalism.

– Basics of your practice, such as telephone protocols, staff interaction, appointment scheduling, giving out information, and answering patients’ questions are critical to increasing and maintaining patient satisfaction.

– Of course, new patients judge a dental practice against their own expectations as soon as they step through the door.

– The entire dental team can only reach those expectations by listening to each patient.

– That means the dentist has a responsibility to see to it that all staff members are appropriately trained to represent him or her.

– And that’s the key: your staff is a representation of YOU.

– Try to make your practice an office where:

– patients don’t have to wait long to be seen

– staff know every patient’s name

– interruptions are kept to a minimum

– and a smile and a pleasant conversation are not too much trouble

– Because we can drive all the patients you could ever want to your practice.

– But the experience they have once they get there is entirely up to you.

– Come back tomorrow when we will start a two-day series on common blog-writing mistakes.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.